Media Strategy Includes Your Brand

by Michael Hubbard on May 11, 2010

in Media,Search

Last week, Google released their new look logo and new look search results pages.  The advent of universal search is everywhere – and I think it is great that Bing is helping to push the envelope.  Although Google still commands more than 60% of the search market share, the combination of Yahoo/Bing search surely will keep the giant on its toes.

Along the way to looking at comparisons, Seth in our office pointed out that Google was actively promoting itself on Bing and Yahoo search…  More importantly, they were bidding on their own Google Brand name.  If that doesn’t lend credibility to what Google thinks about including your own brand as part of your media strategy – I don’t know what does!  Keep in mind, they are not just bidding on their brand on – they’re bidding on them on both Yahoo and Bing search (as shown below):

Google uses Bing

Google Bings?


In case you’re wondering what they’re advertising…  When you click on the ads, it brings you to that kindly allows you to change your default browser settings to allow to be your homepage of your browser…  Nice work Google!

{ 2 comments… read them below or add one }

Seth Hargrave seth hargrave May 11, 2010 at 4:59 pm

You so stole my blog post :) To take this a step further though, and to quote Google directly, it’s all about leading the conversation. Owning the top paid spot with your own brand terms, no matter the avenue – Google, Yahoo, or Bing – allows you to do just that.


Ellie May 11, 2010 at 5:16 pm

“Wait, but why would I pay to bid on my brand name if I come up on the first page of results in the organic listings when someone types in my brand?”

I’ll save the reply to that question for my own post.

For now – cudos to Google for getting it right.


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