Last week, Google released their new look logo and new look search results pages. The advent of universal search is everywhere – and I think it is great that Bing is helping to push the envelope. Although Google still commands more than 60% of the search market share, the combination of Yahoo/Bing search surely will keep the giant on its toes.
Along the way to looking at comparisons, Seth in our office pointed out that Google was actively promoting itself on Bing and Yahoo search… More importantly, they were bidding on their own Google Brand name. If that doesn’t lend credibility to what Google thinks about including your own brand as part of your media strategy – I don’t know what does! Keep in mind, they are not just bidding on their brand on Google.com – they’re bidding on them on both Yahoo and Bing search (as shown below):
In case you’re wondering what they’re advertising… When you click on the ads, it brings you to www.google.com/homepage that kindly allows you to change your default browser settings to allow Google.com to be your homepage of your browser… Nice work Google!