Location, location, location

by Morgan Siem on March 1, 2010

in Mobile

Location, location, location.

I’ve not only been hearing this on my recent quest for a new home, but also on a regular basis as I attempt to keep pace with the advances in social media and mobile technology. I just signed into my Google Reader and four of the first articles that popped out to me were:

Shout’em Adds Location To Its White Label Mobile SocNets

“Location-based Virtual Goods Up Next From Little World Gifts”

“Google Challenges Bing’s Photosynth; Adds User Photos to Street View”

“POLL: What Location-Based Mobile Apps(s) Will You Use During SXSW?”

As a consumer, what does all this location hype do for you? To name a few, you can find friends nearby, find specials nearby and read reviews on a business before you go in. And as a business, incentivize your regular customers to add tips and reviews about your business to spread the word to their friends and followers. Or, reach new customers when they’re nearby through these services.

How have these apps and games worked or not worked for you? How are you using them as a consumer, marketer or business?

{ 2 comments… read them below or add one }

Brian McDonald March 1, 2010 at 10:02 am

If I had a retail presence or hospitality business I would be all over location based apps, especially Foursquare. I think the opportunity to target customers that are either in your specific geographic location or looking for things to do in your area.

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Ellie March 1, 2010 at 10:52 am

I’ve been waiting for geo-fencing style ads for years – like we all have! I’m really excited for these optin options to be made more readily available to the public. And I REALLY hope one of our accounts takes us up on these mobile-rewards style tactics – would love to have the campaign data first hand.

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