Location, location, location.
I’ve not only been hearing this on my recent quest for a new home, but also on a regular basis as I attempt to keep pace with the advances in social media and mobile technology. I just signed into my Google Reader and four of the first articles that popped out to me were:
“Shout’em Adds Location To Its White Label Mobile SocNets”
“Location-based Virtual Goods Up Next From Little World Gifts”
“Google Challenges Bing’s Photosynth; Adds User Photos to Street View”
“POLL: What Location-Based Mobile Apps(s) Will You Use During SXSW?”
As a consumer, what does all this location hype do for you? To name a few, you can find friends nearby, find specials nearby and read reviews on a business before you go in. And as a business, incentivize your regular customers to add tips and reviews about your business to spread the word to their friends and followers. Or, reach new customers when they’re nearby through these services.
How have these apps and games worked or not worked for you? How are you using them as a consumer, marketer or business?
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Morgan Siem Morgan Siem is the VP of Social Media at Media Two Interactive where she helps clients navigate the ever-changing online environment, seize ripe opportunities, avoid “shiny object syndrome,” as well as provide strategies that integrate with overall marketing campaigns while delivering real, measurable ROI. Morgan is a graduate of the University of North Carolina at Chapel Hill’s School of Journalism and Mass Communication, a Board Member for the volunteer organization, Change the Triangle and a blogger columnist at
StudentBranding.com. Follow her @mediatwo_social
&
@morgansiem. 
{ 2 comments… read them below or add one }
If I had a retail presence or hospitality business I would be all over location based apps, especially Foursquare. I think the opportunity to target customers that are either in your specific geographic location or looking for things to do in your area.
I’ve been waiting for geo-fencing style ads for years – like we all have! I’m really excited for these optin options to be made more readily available to the public. And I REALLY hope one of our accounts takes us up on these mobile-rewards style tactics – would love to have the campaign data first hand.