I’ve worked with a lot of designers over the last 15 years. Most of them were pretty good. The problem is, “good” isn’t really good enough any more.
The truth is, if you’re not a “good” designer, you’re probably doing something else besides design for a living anyway.
Last week I had a chance to work with someone remarkable. A designer who didn’t need his hand held. The beauty of this relationship is that I trust this designer to do all the design stuff. As Seth Godin explains in Linchpin, there is no map, so I need a designer who has the confidence to just create great art.
So let me explain how he moved the needle from good designer to artist.
- Not emotionally tied to colors, fonts, shadows or layout. He would explain why he made those choices but was open to other opinions.
- Was always ready to launch. Never once did he say, “I need more time to perfect it.”
- Simple. He always kept the target audience in mind.
- Flexible. Even during the early stages we were planning stage 2 and stage 3 changes.
- Was willing to do whatever it took. His mantra was, “code whatever you want, I’ll make it pretty.”
The fact that he also coded the site in HTML5, wrote all the css in Sass, developed the WordPress theme to run it, and in his spare time on Friday afternoon learned and implemented Google Analytics event tracking to better track user interactions on the signup page makes him indispensable.
The best part of this story is that I get to work with this artist every day at Media Two.
Who’s the person in your day that makes your life easier by going above and beyond?