I’ll begin this post with a quick disclaimer. I mean absolutely no disrespect to our friends in Iowa that we’ve been kindly ribbing for the past week, BUT…
The Triangle is ALL about Interactive Marketing!!! Having spent the last two days wrapped up in events surrounding the Internet Summit 2009, I have to say I am thrilled with the state of Interactive Marketing, and particularly the state of the industry in the Triangle and Raleigh, NC.
First of all, to all panelists… WELL DONE!!! Thank you all for taking the time to come to our city and be a part of what we hope will continue to be a cornerstone event of our interactive community! Secondly, to the TechJournal South and Southern Capital Ventures, congrats once again on a successful Summit. And lastly, to the Raleigh Convention Center, a tremendous applause. Your facility and location is phenomenal.
I cannot count the number of conversations I’ve had in the last two days about how well the interactive industry is positioned for continued growth. Last night, Media Two Interactive was fortunate enough to be the host of the “After It’s Over Party” allowing for ample opportunity to discuss these trends, ideas, and emerging tech showcased and highlighted in the Summit. Of course with everything going on, it simply wasn’t possible to attend every panel discussion or speaking event. However, as one of the moderators put it, and as several folks I spoke with last night agreed, there are always plenty of “nuggets” to take away from events like this. Here’s just a few of the many I collected, and if you wouldn’t mind, please be kind enough to share a few of yours too.
- From Mobile Strategies discussion – Applications are KING, and the platforms are driving growth. The lines are blurring for mobile as major players like Google take part in the competition Apple spawned with the release of the iPhone. Traditional media moguls are jumping into the game too… allowing for the emergence of tech such as streaming real-time video on your mobile device. This is a totally separate platform… not “the internet on your phone”, and savvy marketers HAVE to be aware of this to strategize accordingly.
- From Analytics discussion – True application of web analytics means tying in all available data to a budgeting process, and very few companies do this correctly. ROI from ad spend simply doesn’t provide enough “real” data to make decisions on budgeting for interactive marketing (design, development, or media). For site owners and marketers, relevancy of content, efficacy of the time, resources, and manpower used to manage that content all have to be supported with data. In other words, why build a skyscraper when people only want to visit the first floor? Accuracy of data is also key. Google, again, pushes the envelope of competition by tying their analytics to a revenue stream (Adwords and AdSense).
- From E-Commerce discussion – A singular and consistent loyalty program is paramount to success for the e-commerce marketer. Also, remain true to your audience by increasing the relevancy of your marketing strategy. For example, microcampaigns are tremendously successful when paired with blogger outreach strategies, and other social channels can act as effective customer service mediums (Twitter was specifically mentioned). When pairing e-commerce with social media remain consistent, approachable, responsive, true to your brand’s message, and most importantly, keep your message SIMPLE.