What is a good tweet worthy of being retweeted and gaining followers?
This is a question that I am often asked. The real response is that the good tweets are the ones that provide the most value to your followers, whether in the form of humor, sage advice, insightful statistics, etc. If your tweet is something that your followers gain something from reading, then it’s a good tweet.
However, here are some of the trends that I’ve seen to help you craft more retweetable content:
- Lists (top 10, top 5, etc.)
- Requests for RTs (don’t do it frequently, but if it’s really important, then asking people to RT usually boosts their inclination to do so)
- Snarky comments that ring true (the thing that everyone is thinking but is too afraid to say aloud)
- Case studies
- There are definitely more, so leave ‘em in the comments for everyone!
To answer the second part of the question, the types of tweets that help you gain the most followers vary a little bit from the ones that help you get retweeted. Certain keywords trigger an onslaught of followers, but be careful, because often they’re bots and not valuable followers. For instance, if you tweet using the hashtag #SEO, you’ll see a spike in followers, but most of them are bots. You can also experience a spike in followers if you mention a celebrity name. Beware using the name “Justin Bieber” in a tweet!
For me, the most effective way that I have learned to gain valuable / relevant followers is by live tweeting at events that have a hashtag. If you attend a conference, join the twitter conversation happening at the conference by following the event hashtag. The event doesn’t even have to be in person for you to join a hashtag conversation and gain followers. For instance, last week I was a panelist for an online discussion about branding and journalism. The discussion took place entirely on Twitter using the hashtag #SPJchat. Participating in that conversation brought me a lot of new followers – and ones that are interested in similar topics as I am.
Students: #SPJchat is a fantastic way for you to network and get great advice. Follow the tweets using that hashtag on Thursday nights at 8/7C.
What other advice do you have for crafting retweetable content and writing tweets that attract new followers?