Kerr Drug, a North Carolina-based company with 84 stores statewide and one of our clients, was recently featured in AdWeek for the company’s blossoming mobile initiative. Kerr Drug has partnered with Motorola for a unique mobile loyalty initiative that will soon be tested in a select number of the chain’s stores.
Kerr Drug customers will be able to opt in to the program online or in the store by text messaging a code to indicate interest in receiving offers on their mobile phone. They then receive a mobile application with a bar code on their phone that acts as the shopper’s identifier or mobile loyalty card, which can be scanned at the point of sale.
As their digital agency of record, we are crafting their online awareness and acquisition strategy for this effort. The company’s social media engagements will be instrumental in our efforts to influence their most loyal customers.
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I think people have been talking about these types of initiatives for years now – and most outside of our industry probably don’t realize that they really haven’t been happening until just now. Congrats to Motorola and Kerr Drug! Way to be on the front lines of digital strategy!