Happiness Machine

by Sheila Connor on January 20, 2010

in Just Sayin',Uncategorized

Kudos to Coca Cola for their brilliant execution of the “Open Happiness” campaign, shot in Queens, NY. If you have not yet, check it out:

In its first week online the video captured nearly 650,000 views. This is the kind of work that makes me thrilled to be in the advertising business!

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{ 3 comments… read them below or add one }

Morgan Siem January 20, 2010 at 2:56 pm

Obviously effective advertising considering the fact that I wasn’t thinking about soda at all today, and now I can’t think about anything else! Thanks Sheila – I’m about to pop one open! Shall I bring one by your desk, too?

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Randi Garrett Randi Garrett January 20, 2010 at 3:08 pm

I think this would be a great campaign for ATM companies. Please feel free to place your first happiness ATM machine in my living room. Seriously, this is very cool and a great way to get people to spread the word about your product.

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Socket Set : October 23, 2010 at 9:05 pm

everyone aims to have happiness on their lives and live a life that is full of it*,*

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