Kudos to Coca Cola for their brilliant execution of the “Open Happiness” campaign, shot in Queens, NY. If you have not yet, check it out:
In its first week online the video captured nearly 650,000 views. This is the kind of work that makes me thrilled to be in the advertising business!
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{ 3 comments… read them below or add one }
Obviously effective advertising considering the fact that I wasn’t thinking about soda at all today, and now I can’t think about anything else! Thanks Sheila – I’m about to pop one open! Shall I bring one by your desk, too?
I think this would be a great campaign for ATM companies. Please feel free to place your first happiness ATM machine in my living room. Seriously, this is very cool and a great way to get people to spread the word about your product.
everyone aims to have happiness on their lives and live a life that is full of it*,*