Representatives from the mega brand Google made a visit recently to the heart of Raleigh, NC. In an exclusive visit to the new offices of Media Two Interactive, the Triangle’s Top Internet Marketing and Design firm, members of Google’s National Agency Services team stopped by for a 2-day tour, demonstration and hands-on workshop for a select group of Raleigh-based businesses and Media Two clients.
Media Two was selected as the destination of choice not only for its high-tech facilities, but for its prominent presence in Google’s AdWords history. “We’re excited to be at the headquarters of one of Google’s first AdWords Beta testers” said Kelley Collacchi, Google’s Display/GCN Account Manager. Back in 1999, before Google Adwords even launched, Media Two was involved in a shared results test between its clients and Google’s soon-to-be-released AdWords program.
“This is a great opportunity for clients and business associates of ours to be able to meet with the people of Google that we interact with on a daily basis” explained Media Two CEO Michael Hubbard when asked about hosting the event.
Google accounts for more than 70% of all US searches on any given month, so it’s no wonder Media Two puts such emphasis on educating its clients and employee’s alike. According to Hubbard, the entire media department is required to be Google AdWords certified. “Everything we do from traditional marketing to interactive advertising to web site design evolves around understanding how it affects Search. The first step to understanding search is becoming Google Certified.”
The event covered some of the best practices of search engine marketing like brand strategies, effective timing for campaigns by industry, optimization, and the benefits of brand lift and return on investment when utilizing search and display advertising. The presentation closed with a look at one of Google’s web properties, YouTube.com, which if it were a search engine, would be the 2nd largest search engine only trailing Google.