Google Makes a Visit to Raleigh

by Media Two on August 14, 2009

in Media,Search

Reserved Parking in Raleigh for Google

Reserved Parking in Raleigh for Google

Representatives from the mega brand Google made a visit recently to the heart of Raleigh, NC. In an exclusive visit to the new offices of Media Two Interactive, the Triangle’s Top Internet Marketing and Design firm, members of Google’s National Agency Services team stopped by for a 2-day tour, demonstration and hands-on workshop for a select group of Raleigh-based businesses and Media Two clients.

Media Two was selected as the destination of choice not only for its high-tech facilities, but for its prominent presence in Google’s AdWords history. “We’re excited to be at the headquarters of one of Google’s first AdWords Beta testers” said Kelley Collacchi, Google’s Display/GCN Account Manager. Back in 1999, before Google Adwords even launched, Media Two was involved in a shared results test between its clients and Google’s soon-to-be-released AdWords program.

“This is a great opportunity for clients and business associates of ours to be able to meet with the people of Google that we interact with on a daily basis” explained Media Two CEO Michael Hubbard when asked about hosting the event.

Google accounts for more than 70% of all US searches on any given month, so it’s no wonder Media Two puts such emphasis on educating its clients and employee’s alike. According to Hubbard, the entire media department is required to be Google AdWords certified. “Everything we do from traditional marketing to interactive advertising to web site design evolves around understanding how it affects Search. The first step to understanding search is becoming Google Certified.”

The event covered some of the best practices of search engine marketing like brand strategies, effective timing for campaigns by industry, optimization, and the benefits of brand lift and return on investment when utilizing search and display advertising. The presentation closed with a look at one of Google’s web properties, YouTube.com, which if it were a search engine, would be the 2nd largest search engine only trailing Google.

{ 7 comments… read them below or add one }

john tarsi August 14, 2009 at 12:20 pm

The visit was awesome! If you’re not using all of google’s tools, you’re missing out. And from a newly converted “New AdWords UI” user…start getting familiar with it :)

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Michael Hubbard michaelhubbard August 14, 2009 at 12:52 pm

I had a great time – thank you everyone from Google for making the trip down to our offices! I’m checking out some of your “favorite tools” today! I also saw that Tech Journal South did a good recap with some of the stats at http://www.techjournalsouth.com/news/article.html?item_id=7978 if anyone’s interested. Also – on my todo list is to check out the Google Channel on Youtube – http://www.youtube.com/user/google?blend=1&ob=4. Thanks again – it was a great experience had by all!

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Jon Kenney August 14, 2009 at 1:19 pm

It’s always great to have knowledgeable industry professionals in the office and when its Google, its just that much better. It is hard keeping up with everything they are doing, and all the great search tools at your fingertips.

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nick dipietro August 14, 2009 at 1:21 pm

Thoroughly enjoyed Google’s 2 day visit! Really helped to foster new ideas for our search campaigns. Learned some new tricks in the new Adwords UI as well.

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Seth Hargrave Seth Hargrave August 14, 2009 at 2:21 pm

I’d also like to reach out and thank our Google team for taking the extra time to sit down with our team at Media Two and the Special Olympics of North Carolina. Some of the items not covered in the main forum were also some of the best I think. Custom YouTube pages, Google Grants, and and the video viewer tracking tools were just a few of bells and whistles mentioned in the break-out session. I strongly encourage any non-profits to look into some of the tools Google is offering as a way to supplement or enhance your marketing outreach. Thanks again to all that participated!

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Mike Atkinson August 14, 2009 at 3:10 pm

It was a fun, productive visit with some very smart folks providing some tricks of the trade and fun facts. What does President Obama, The Queen of England and the Vatican have in common? They all have branded YouTube pages. Who knew! If YouTube was a country, it would be the third largest in the world! That’s a lot of folks interacting and posting videos! The last point to make is Google really “gets it” and knows what agencies and brands need to be successful with their marketing efforts. And, the beauty of it is all of their tools and resources are free to use! Who else can say that! Thanks Google Team!

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Ellie August 14, 2009 at 5:19 pm

Tips:

Use Google Hot Trends, Google Alerts, Google Analytics and the Wonder Wheel!

Also:
Check out the Statistics and Data now available on every YouTube video.

It was a blast – thanks for coming Google!

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