One of the easiest ways to rank for a term in Google is to have an exact match domain. In fact, it’s so easy that highly searched exact match domains can fetch crazy prices.
- $14,000,000 for sex.com
- $10,000,000 for fund.com
- $7,500,000 for business.com (back in 1999)
- $7,500,000 for diamonds.com
- $7,000,000 for beer.com
Yesterday while writing a blog post about loving your readers I went to build a link to twitterhell.com only to find out that the domain wasn’t registered. With no plan at all I quickly registered it, although I’m still not exactly sure why.
This morning while telling a co-worker about it, he Googled twitter hell and bang, there it was, right on page one.
The domain is 1 day old, has almost no content on it and serves no use to anyone honestly searching for twitter hell, although I’m not really sure why anyone would be honestly searching for it.
Google giving so much weight to a direct match domain is clearly a flaw in their algorithm. There’s no reason a domain with a direct match is actually a good match for a query with the same words – for example my personal domain of 1918.com has almost nothing to do with the year.
There’s a lot of businesses out there that try to pick a crazy name specifically so that they can be the #1 search result for a direct match.
It’s possible to outrank a direct match domain, but it takes some work. We’re working with a client right now that is attempting to grab the #1 organic search position for a generic term that has over 5 million results. It won’t be easy, but by May 1st we should be there – come back for an update.
Just don’t ask me to try to get you to the #1 position for “click here”. I think Adobe has the most generic of all web terms locked up.