When Google announced that they would accept direct feedback from users about low-quality sites, it was a breath of fresh air. If you’re using Google’s Chrome browser you can start using the Personal Blocklist extension to block results you don’t want to see anymore.
The best part of this particular Google experiment is that it’s the very first time Google is admitting that they will be using the blocking data towards how they rank those sites.
So if you and thousands or even millions of others block the same site, Google will take that into account when they decide where that site should show up in the search result pages.
The interesting part is when some people try to get their competitors whacked, or when a special interest group calls on it’s membership to rally and block a site.
What if the Democrats called on their members to block the Republican’s sites? What if Greenpeace asked it’s followers to block Mobil’s site?
What sites will you be blocking?