Google Adwords Change to Managed Placements default bid

by Michael Hubbard on March 3, 2011

in Search

Beginning March 15th, Google will simplify the current bidding process on its content network.  Below is the statement just received from our Account Reps:

Starting on March 15, 2011, we’ll be removing the managed placements default bid in your account. We’re taking several steps to make sure that this will have no impact on your current bid amounts or where your ads currently appear. Here’s what you can expect based on how your ad groups are currently set up:

- If your default bid and managed placements bid are equal, and a Display Network bid is not set, we will simply remove the managed placements bid.  Any managed placements with individual bids will still keep those bids.

- If your managed placements bid is equal to your Display Network bid, we will simply remove the managed placements bid.

- If your default bid and managed placements bid are different, and a Display Network bid is not set, we will copy your managed placements bid over as the new Display Network bid. Any managed placements with individual bids will still keep those bids.

- If you have separate default, managed placements, and Display Network bids, we will copy your managed placements bid to individual managed placements. Note that this will happen only if these individual managed placements do not already have their own placement-level bids.

- In the rare case where you don’t have an ad group default bid and are only using a managed placements bid, we will copy the managed placements bid over as the new default bid. Any managed placements with individual bids will still keep those bids.

You’ll get no argument from us!  Simplify away!

{ 1 comment… read it below or add one }

Nick DiPietro Nick DiPietro March 4, 2011 at 1:57 pm

Given all the possible bidding scenarios listed above, yeah…I think it’s time for a change.

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