Lebron and I are free agents tomorrow. That’s really the only parallel that I can draw between he and I and the closest I’ve ever come to a sports analogy.
Today is my last day at Media Two and it’s a good day! Unlike Cleveland and The Cavs, Media Two and the team here will be just fine without me. In three years, we have created some brilliant work together – for our clients and for our agency. Media Two has evolved dramatically in its 12 years and I feel that the past three years have been the agency’s renaissance years. Our work was innovative, our creative was award-winning and the agency was reborn and reinvented in downtown Raleigh. Intelligent, creative people facing unprecedented hard economic times have that enviable ability to recognize and seize the opportunities despite the many challenges. And that’s what we did together. The agency is in fantastic form today, our client portfolio is diverse and expanding and so is our team.
As I think back about my time at Media Two, I am most proud of our collective agility and optimism, our enviable depth and breadth of experience in online advertising and our strong sense of commitment to one another as teammates and to our clients as partners. We measure every effort, every tactic around here and it was exciting to be a part of an organization that strategically worked to grow our own business with new initiatives and attract new clients while we worked every day to drive growth for our current clients. So many other businesses were forced to accept flat as the new growth.
Today Media Two is in fine form! The agency has always preached that digital should drive the marketer’s integrated mix and with our current client roster seeing obvious ROI by doing so, we are winning new pieces of traditional business, as well as broader initiatives online through social and search marketing. The team now includes a few more key members and they bring strong skill sets for our clients’ benefit.
I swore that I would never work for an ad agency; I believe that traditionally, they are structured incorrectly and prohibit real information sharing within their own walls and with their clients and many pursue their own success before the success of their clients. I will always be grateful to Amy Boaz for introducing me to Michael Hubbard. Michael is a man of great integrity, a good friend and dedicated client advocate. He inspires me daily to keep learning, keep asking more of the tools, the technology, the media and of myself as a strategist and a marketer. As an agency, Media Two breaks all the molds and for all the right reasons. I’m thrilled to have worked for this agency; it has been a fantastic three years!
I love to leave a party when everyone’s having a great time and I have that perfect buzz… and that’s what this feels like. I will miss working side by side with my friends here, I will miss my clients and the work they challenged me with every day and I will continue to send business to Media Two at every opportunity.
Thank you for these great years together friends, and here’s to our continued successes!
See y’all online!