Digital Storytelling Hour

by Rachel Rumsey on August 19, 2009

in Design

“No one reads long form text any more”, said Doug Latino – Director of Agency Relations & Mobile Platforms, NY Times at TIMA in Raleigh this afternoon.  If that is true then the art of storytelling is going extinct and I’m already losing your attention, so, I’ll take a break here to show you a relevant video from 1981 about a “NEW news delivery technology”:

Did you stay engaged long enough to hear the last part about how it took 2 HOURS to deliver the text over the phone and cost $5/hour?!! I love the caption “Richard Halloran-Owns Home Computer”.  Now compare that news experience to this interactive piece produced by the NYT during Obama’s Inauguration about the residents of one integrated block of Washington DC. It’s an impressive digital story told through interaction and not through a linear event:

block

If engagement is the marketers objective, then digital storytelling is the secret sauce. What are some more good examples of delicious digital stories you’ve heard recently?

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{ 6 comments… read them below or add one }

Ellie August 19, 2009 at 4:37 pm

I loved this video that he shared at the end today – thanks for posting. I’ll post my own take away on the event, too. Another great digital story telling experience I learned about at IgniteRaleigh was CellularObscura.com.

Check it out – self explanatory…

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Michael Hubbard Michael Hubbard August 19, 2009 at 6:01 pm

Very cool – wish I would have been in town!

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Heather August 20, 2009 at 8:16 am

I was quite impressed by the video. It added a personal aspect that drew me in – quotes from everyday, real people, not just from a reporter, that connected with me.

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Mike Atkinson August 20, 2009 at 9:15 am

Very impressed with what NYT is doing and focusing on these immersively user experiences. They’re really meshing the best of both mediums together. As a sports nut, I was really impressive with their coverage of the Olympics. The content is so rich and deep. Take a look – http://www.nytimes.com/packages/html/sports/olympics/2008-pictures-of-the-olympics/index.html

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Jon Kenney August 24, 2009 at 8:34 am

NYT really presents material in a way that makes it almost impossible not to interact with it. The stories, and interactive tools that go with it make you want to tinker, drill down, drag, scroll and read. Its possible to go down so many paths with just one piece. I was impressed and had a great time learning about the possibilities in the digital space to engage a user.

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David Dekker david August 25, 2009 at 4:43 pm

NY Times had some delicious flash interactive pieces for us that day. Rachel, you posted my favorite. I am looking forward to building some of these types of interactive experiences in the near future.

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