“No one reads long form text any more”, said Doug Latino – Director of Agency Relations & Mobile Platforms, NY Times at TIMA in Raleigh this afternoon. If that is true then the art of storytelling is going extinct and I’m already losing your attention, so, I’ll take a break here to show you a relevant video from 1981 about a “NEW news delivery technology”:
Did you stay engaged long enough to hear the last part about how it took 2 HOURS to deliver the text over the phone and cost $5/hour?!! I love the caption “Richard Halloran-Owns Home Computer”. Now compare that news experience to this interactive piece produced by the NYT during Obama’s Inauguration about the residents of one integrated block of Washington DC. It’s an impressive digital story told through interaction and not through a linear event:
If engagement is the marketers objective, then digital storytelling is the secret sauce. What are some more good examples of delicious digital stories you’ve heard recently?
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