Comments for Media Two Point {OH!}

Comment on Google Wave vs. Email by Jay Cuthrell

Jay Cuthrell — Thu, 11 Mar 2010 10:57:23 +0000

Thanks for the write up! One of the links I did not include was the Salesforce examples I was referencing. There is a "short" video available (fast forward to the 30 minute mark) from a DreamForce 09 presentation.

Comment on Google Wave vs. Email by Brian McDonald

Brian McDonald — Wed, 10 Mar 2010 22:01:45 +0000

I saw Jay demo Google Wave last August in its “pre-Beta” release. I’m always amazed at how advanced Jay is in using this tool. I still have challenges using Wave and would like to see it developed more for “the rest of us.” Wish I was able to attend today the cookies smelled good from tweets!

Comment on Power Shift: Why You Want a Consumer-Defined Search Strategy by Michael Hubbard

Michael Hubbard — Thu, 04 Mar 2010 17:32:11 +0000

Thanks Sheila – this is actually really interesting. I feel like companies have finally accepted interactive as a viable piece to their marketing mix, but because they aren’t as comfortable with all of it’s capabilities, they in turn also aren’t comfortable with allowing interactive to lead.

We’ve come a long way at Media Two from purely digital, to letting digital drive all of the media we buy, but I still too see the horror in people’s eyes when we show them a campaign that exclusively tests copy on search in a soft launch before rolling out print, tv, radion and other display methods. They’re getting there, and it will happen – but for now, kudo’s to all of our clients who are ahead of the curve!

Comment on Power Shift: Why You Want a Consumer-Defined Search Strategy by Morgan Siem

Morgan Siem — Thu, 04 Mar 2010 17:18:29 +0000

Ellie, that must be the day’s theme, because and article in the New York Times said the same: http://www.nytimes.com/2010/03/04/technology/04facebook.html?emc=eta1

Comment on Power Shift: Why You Want a Consumer-Defined Search Strategy by Ellie

Ellie — Thu, 04 Mar 2010 16:03:51 +0000

And marketers should be careful with what they do with the consumer’s information. An article today in AdWeek stresses that marketing messages that use consumer data to tailor the message towards behaviors or interests can quickly go from relevant to invasive.

Comment on Media Two Interactive Wins Silver Addy! by Ellie

Ellie — Mon, 01 Mar 2010 21:45:36 +0000

We won for http://freshwebsitefeeling.com/ and had a great time celebrating together!

Comment on Location, location, location by Ellie

Ellie — Mon, 01 Mar 2010 15:52:05 +0000

I’ve been waiting for geo-fencing style ads for years – like we all have! I’m really excited for these optin options to be made more readily available to the public. And I REALLY hope one of our accounts takes us up on these mobile-rewards style tactics – would love to have the campaign data first hand.

Comment on Location, location, location by Brian McDonald

Brian McDonald — Mon, 01 Mar 2010 15:02:55 +0000

If I had a retail presence or hospitality business I would be all over location based apps, especially Foursquare. I think the opportunity to target customers that are either in your specific geographic location or looking for things to do in your area.

Comment on A User Experience Isn’t All Graphical by Brandon Speaks

Brandon Speaks — Thu, 25 Feb 2010 00:46:05 +0000

Hi Ellie, I liked your comment. Avinash Kaushik refers to this as the Hippo Syndrome. Hippo being the Highest Paid Person’s Opinion, which is usually driven by ego rather than insight. Always be testing – the market is happy to tell you what they want and there are so many cool tools out there these days there’s really no excuse not to.

Comment on Organizing PPC campaigns for success by Michael Hubbard

Michael Hubbard — Tue, 16 Feb 2010 22:51:01 +0000

Great article! Obviously you do a lot more than that for the campaigns, but those are some great points that are often over-looked by others. Thanks Nick!