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Internet Down at the Office. Dance Party?

What to do when the Internet’s down at the office… Office dance party. Oh wait, we need internet for Pandora. Use your Blackberry or iPhone and keep working Hit refresh Make coffee Organize your desk Hit refresh Send paper airplane messages since IM is down Tweet from your phone Answer the phone calls that you [...]

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Q4 Biz & Social Events in the Triangle

I’ll update this as I find new ways to spend time with all of you as the year winds down… or is it up? October October 8th is jam-packed with fun and I haven’t yet decided where I’m going to focus my fun (kind of disappointed that I have to choose): 1. The Deck Party [...]

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Times are tough. Search shouldn't be.

Despite the bad economy, computers are still popular and Google is still in business. Imagine that…any way, here are some tips to make the most of your search campaigns no matter the current economic condition. These tips are not inclusive nor are they groundbreaking, but hell, our clients aren’t complaining. Monitor your accounts…every day Again, [...]

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Something Fresh

Here lately I think most marketers feel like their battles are all uphill. The economy is down, the cost of living up, and demand for products is disappearing (unless you’re Budweiser of course). So what’s an ad agency to do? Work harder? Sure, that’s a given. Work smarter? Hopefully, but some of us are more [...]

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Microsoft’s new SEM toolkit

I might be Johnny Come Lately on this, but I just downloaded Microsoft’s adCenter Ad Intelligence Plug-in for Excel. This is hands down, the best Keyword research tool I have ever seen. I have used them all: Wordtracker, Overture, Google…oh yeah and my own two hands. But rather than exporting lists, searching for dupes, copying [...]

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IAB Marketplace: Ad Network & Xchanges

I just recently got back from the IAB Marketplace: Ad Network & Xchanges conference that took place in NYC on March 31st. A co-worker and I attended the conference open minded but with the hopes that we would come away with a little more insight into the inner working of Ad Networks & Exchanges and [...]

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