From the category archives:

Just Sayin'

Taking Time for a Good Cause

The men of Media Two will be shaving their heads at the NC State Brickyard on April 14th to support St. Baldrick’s, a foundation that raises money for research grants for childhood cancer. Join us, support the cause, spread the word!

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Art&Copy Inspires!

Art & Copy, a fabulous new documentarty by Doug Pray about advertising, is the kind of movie that lingers with you well after throwing away the popcorn bucket. Many advertising execs, designers and “civilians” met at the Rialto Theater on Wednesday for an exclusive screening of the movie followed by a Q&A session with Executive [...]

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Google Wave vs. Email

Insights on the future of Google Wave from developer Jay Cuthrell at a TIMA lunch & learn event.

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Meet The Local Dorito's Guys!

This Thursday, March 4th come meet the local talent who concepted, produced, starred in and WON the Dorito’s Super Bowl Ads for the past two years at the Ess Lounge starting at 5:30 PM – thanks to TIMA – The Triangle Interactive Marketing Association! I’m pretty excited about this – this area has a lot [...]

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Raleigh Media Leaders

Raleigh Media Leaders networking event was a great success! Thanks to everyone who helped, supported and attended! Here are my take-aways…

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Three Simple Steps to Improving the RFP

There is not a lot of love out there for the RFP.  I came across this well-written post filled with respect for the agency-client relationship and disdain for the RFP.  I love their list of very valid points, so I thought of a few to expand upon.  I won’t bore you with my opinion on [...]

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Happiness Machine

Kudos to Coca Cola for their brilliant execution of the “Open Happiness” campaign, shot in Queens, NY. If you have not yet, check it out: In its first week online the video captured nearly 650,000 views. This is the kind of work that makes me thrilled to be in the advertising business!

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Productive Procrastination

My favorite ways to procrastinate by doing my job.

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Calling All Phones

Consumer frustration continues with the launch of Google’s Nexus One phone.

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’Tis the season for resolutions…

Since New Year’s resolutions are about adopting best practices or making changes to our day-to-day routines, let’s make marketing resolutions that will have a positive effect on our future. What resolutions are your making to ensure your success in 2010?

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Why'd I buy that?

Reaching your customers through a marketing campaign.

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NEW IAB Ad Unit Guidelines – They're Here!

Earlier this year, Media Two Interactive and other IAB agency members collaborated to review the standard IAB ad unit guidelines.  This was the first year that the IAB decided to include creative and media agencies like M2i and we jumped at the opportunity to contribute.   As we are massive data hounds over here, our Creative [...]

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Sponsored Tweets… good or bad?

At the risk of losing some credibility as a “professional” in the interactive space, I’ll share a little confession. I hate Twitter. There, I said it. I’m not really sure why I hate Twitter. Perhaps it’s the fact I don’t have enough space on my desk for another computer monitor, or perhaps it’s simply that [...]

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