From the category archives:

Social Media

Programmatic Media Buyer Career Opp

A couple years ago Media Two took a leap into the programmatic media buying space by building out our own internal trading desk.  We are looking to add to our Programmatic Media Buying team with an analytical mind that is numbers driven, yet can work well in a small team environment.  Yes, we still work [...]

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Career Opp: Account Strategy Manager

Media Two Interactive is looking for someone with 2 or more years Digital Media experience (preferably with an Ad Agency) to lead a media strategy team and manage one of our top tier client accounts.  The perfect candidate for the job will have experience with digital media buying & planning, search engine marketing experience, A [...]

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Facebook Timelines – Ready or Not!

In case you happened to be traveling for the last week and missed the news, Facebook, on Wednesday, rolled out their plans for business pages to shift over to their new Timeline format…  They initially announced this at their September, 2011 F8 conference with the intent that user accounts would change over first, followed by [...]

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Super Bowl 2012 Advertising

Yes, there are plenty of critics in the world, so I won’t pretend to be perfect – but here’s some of my high-level wondering’s on this years Super Bowl, and more importantly, the commercials that aired throughout. Hands down, my favorite spot was the Chrysler “It’s Halftime in America” with Clint Eastwood.  It was pointed [...]

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Triangle AMA’s December Luncheon: Building a Thriving Online Community

Megan, Carson, & I attended the Triangle AMA’s December Luncheon last week! David B Thomas from radian6 spoke about social media monitoring. He began with stating that social media is HUGE and it’s not going away. For those not as familiar with how huge social media really is, David quoted that there are 800 million [...]

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Personal Branding | The Raleigh Forum

Today I attended a personal branding discussion at The Raleigh Forum lead by our very own VP of Social Media, Morgan Siem.  She quickly engaged the room with some starter questions, including what we were looking for with branding, personal or professional.  The consensus from our group was a little bit of both.  It seemed [...]

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Why do we love social media?

Justin and I spent some time last week getting a little creative to show why we love social media at Media Two.  For the video creation we primarily used Camtasia and this was all created in house by our social media team.  We decided to take on this idea by posing our question on social [...]

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What makes a mobile app successful?

How to build a mobile app strategy that hooks customers and drives sales.

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Media’s Take on IS 2011 / Search, Display and Analytics

As a veteran of dozens of “digital” conferences, it always intrigues me to see how different groups approach what’s happening in the industry today.  So how does IS 2011 stack up?  In my book, it’s okay… sometimes a little too broad or entry-level for the full-time digital marketer.  But then again, it was impossible to [...]

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Consuming Content | Internet Summit 2011

ESPN’s presentation from the mobile track of the Internet Summit was a message that I’ve heard them make before. Their rise to the top is in large part due to their philosophy on how users should consume content. The philosophy is basically to focus on creating killer content and not to dictate the rules on [...]

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Measuring Social | Internet Summit 2011

The 11:20pm session for Measuring Social became standing room only within minutes. Using Social Data to Determine Your Most Profitable Customers & Connections //Jeff Ragovin Our first speaker for this session was Jeff Ragovin.  The first question he asked was do people use emotions on statuses?  Of course they do!  He pointed out how many [...]

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Featured Thought Leaders | Internet Summit 2011

Day 2 at the Internet Summit 2011 and the 8am session begins with Featured Thought Leader Marc Cendella. Marc began by sharing his story and discussing how he loves jobs.  He worked for Hot Jobs before they were sold out to Yahoo.  He got started with his company through doing Google job searches for his [...]

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Marketing Through Facebook & Twitter | Internet Summit 2011

I am here at the Internet Summit 2011 in Raleigh, North Carolina patiently waiting on the first speaker, Jim Tobin to begin.  Today he will be sharing what he thinks are the Secrets of the Top 50 Facebook Fan Pages. After very quickly going over the top 50 brand pages Jim goes over how many [...]

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