From the category archives:

Search

Building Your SEO Strategy – First Steps

I’m live-blogging this month’s Raleigh SEO Meetup. This one is covering the basics & first steps. Phil Buckley, Media Two’s Director of User Experience, is one of the organizers of the group and the event. Building a Strategy Make sure what you have on your actual website is worth driving traffic to. Start competing locally, [...]

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Exact Match Domains and Google

Are direct match domains over-valued by Google? I say yes, and here’s why.

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Adwords Panel

Adwords Kevin Lee, Founder, Chairman & CEO, Didit Dan London, Director of Online Marketing, ShareFile Timothy Seward, Founder & President, ROI Revolution, Inc. I’m live blogging, it’s like trying to pat your head and rub your belly at the same time. Dan London is up first talking about Adwords ACE (Adwords Campaign Experiments) which allows [...]

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Garrett French Talks Link Building at SEO Meetup

Garrett French was kind enough to talk for 2 hours about the art and science of link building.

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Greg Ng’s Advice on Improving Landing Pages

The Raleigh SEO meetup was lead by Greg Ng (@GregoryNg) with a focus on improving landing pages to increase conversions. Conversions can be any goal you set for your website – anything from a shopping cart purchase to a newsletter signup.

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How Social Media Affects Search Engine Marketing

Here are just a few of the ways that we believe social media impacts search engine marketing. These are based on real data that we have collected while managing search and social media accounts for clients, as well as for Media Two (small biz, B2B) itself.

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Triangle AMA Recap | Search Without Social is Just Wrong

For starters, I know that Social Media is considered the “shiny new thing” people are chasing, but a great strategy, and seamless integration into your marketing plan makes it another effective marketing vehicle. I tried to keep my mouth shut up there as I wasn’t invited to be the “champion for social media”, but as many of you could tell, it was difficult not to speak up. Morgan Siem, our lead Social Media Strategist here at Media Two is going to follow up my blog post and handle the championing, but for this post, I really want to focus on some real quick and easy Search successes that can be seen via Social Media that I feel like I missed on stage…

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Caffeine on the Brand

For those of you that didn’t see, last week Google officially announced the much anticipated release of Caffeine: Today, we’re announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether [...]

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What SEM & SEO Is All About | An Interview with Michael Hubbard

Cord Silverstein interviews Michael Hubbard via Skype to intro and promote this month’s Triangle AMA (American Marketing Association) event, a luncheon with expert panel speakers ready to answer the question “What is Search Engine Marketing?”

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Media Strategy Includes Your Brand

Last week, Google released their new look logo and new look search results pages. The advent of universal search is everywhere – and I think it is great that Bing is helping to push the envelope. Although Google still commands more than 60% of the search market share, the combination of Yahoo/Bing search surely will [...]

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Google Should Try Indexing MCC’s

What if Google monitored agencies MCC accounts for effectiveness of brand reach, conversions, cost efficiencies, CTR’s etc and then indexed every MCC owner? I’m sure they could figure out an appropriate algorithm and even throw in some intangibles like budget scalability based on number of certified adwords employee’s, etc – and then the next time an advertiser needed an agency, they could “google” which agency would do the best job for them.

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