From the category archives:

Mobile

What makes a mobile app successful?

How to build a mobile app strategy that hooks customers and drives sales.

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Mobile Presence | Internet Summit 2011

Last but not least…… Driving Innovation in Audio: How ESPN Takes Content Local, Mobile and Social // Traug Keller Traug Keller discussed how ESPN has very strong brand strength.  ESPN Radio is #3 behind ESPN and ESPN2.  They developed a mission to go beyond radio to audio and broaden this area.  Streaming is a huge [...]

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Integrating Social Media Into Your Search & Mobile Marketing | Internet Summit 2011

Now up – Phil Buckley speaking about where social meets mobile meets search. Off to a good start with a joke that had everyone chuckling. Remember back in the “old days” when AOL was ‘the internet.’ Now 65% of American adults who use the internet say they use social networking sites. 85% of ppl on [...]

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Hospital mobile websites necessity or nonessential?

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With so many businesses and organizations going mobile, should hospitals? Around 42% of Americans own a smart phone. A study performed by Pew Trust, said that 59 percent of U.S. adults access the Internet wirelessly using a laptop or a mobile device. This study also stated that 61 percent of those accessing the Internet wirelessly are [...]

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Is 2011 the year when mobile commerce explodes?

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With the huge growth in mobile devices, the end of 2010 say crazy growth in mobile profits. So what’s your mobile strategy?

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Mobile Marketing Panel

Internet Summit 2010

Mobile Marketing Michael Aronowitz, Chief Marketing Officer, Saveology.com Becky Minervino, VP, Senior Interactive Strategist, McKinney The question I probably heard asked the most this afternoon at the Internet Summit was “Should we build a mobile app or a mobile website for our client?”  The keynote speakers cautioned to think of the user while others like [...]

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How Your Video Can Go Viral Without a Super Bowl Ad

Internet Summit 2010

At this time of day, everyone is already looking forward to the big reception party, but this panel has a fantastic subject to cover, online video and how to make the most of it. The guys covering online video are Arik Abel is the Director of Content Strategy, Emerging Media Research Council & Strategic Advisor [...]

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Privacy & Security or How to Avoid a Major Privacy or Security Problem

Internet Summit 2010

Okay, the keynote is over, so grab some coffee because it’s time to get down into the nitty-gritty of the 2010 Internet Summit! My first session showcases  some local favorites, Ryan Boyles from IBM and Wayne Sutton from TriOut talking location-based services. Tom Craig from MediaMath (who carries the title Chief Privacy Officer) covering best-practices in [...]

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What is your mobile strategy?

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A recap and opinion piece on the state of mobile browsing today and how you should form a strategy so that users on the go can access your content.

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Rewarding Foursquare Mayors Nationwide

I’m very impressed with the roll-out of the first nationwide Foursquare mayor special being offered by Starbucks. Before you try one for your business, though, read these important dos and don’ts so that you don’t end up with a big FAIL mess on your hands.

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The iPad – Change is a comin'

The Apple iPad will make some major waves in digital advertising and I’m just trying to get my head around it. Disclaimer: I am not a Mac user. I don’t own an iPhone.  I don’t own an iPad. I am not anti Apple by any means, I just haven’t had a reason to switch to [...]

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SNS Gaming: Not just for the Web anymore

SNS gaming isn’t just for the Web anymore. Zynga is taking over your cellphone with Mafia Wars. Advertisers need to be aware of the growing opportunities in the mobile space.

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Location, location, location

As a consumer, what does all this location hype do for you? What about as a business or marketer?

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