From the category archives:

Media

Online Advertising: Consumers Have A Choice

Privacy has long been a hot topic of conversation, but I’m wondering how many consumers even noticed they have a choice? What am I talking about? In a great internal conversation this morning about the value of the Lexus ad being placed on the home page of Yahoo – it was almost completely overlooked that there is now a very small link called “AdChoices” that appears above the ad.

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Triangle AMA Recap | Search Without Social is Just Wrong

For starters, I know that Social Media is considered the “shiny new thing” people are chasing, but a great strategy, and seamless integration into your marketing plan makes it another effective marketing vehicle. I tried to keep my mouth shut up there as I wasn’t invited to be the “champion for social media”, but as many of you could tell, it was difficult not to speak up. Morgan Siem, our lead Social Media Strategist here at Media Two is going to follow up my blog post and handle the championing, but for this post, I really want to focus on some real quick and easy Search successes that can be seen via Social Media that I feel like I missed on stage…

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Media Strategy Includes Your Brand

Last week, Google released their new look logo and new look search results pages.  The advent of universal search is everywhere – and I think it is great that Bing is helping to push the envelope.  Although Google still commands more than 60% of the search market share, the combination of Yahoo/Bing search surely will [...]

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Digital Display Media Buying

As I’m flying the wonderful airlines known as Southwest, I have hundreds of thoughts in my mind about how companies are using digital media and how other agencies (and publishers) are explaining it to them – and all of these provocations were awoken again by a simple meeting between an Agency Partner of ours, myself and a potential client today.

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The iPad – Change is a comin'

The Apple iPad will make some major waves in digital advertising and I’m just trying to get my head around it. Disclaimer: I am not a Mac user. I don’t own an iPhone.  I don’t own an iPad. I am not anti Apple by any means, I just haven’t had a reason to switch to [...]

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Google Should Try Indexing MCC’s

What if Google monitored agencies MCC accounts for effectiveness of brand reach, conversions, cost efficiencies, CTR’s etc and then indexed every MCC owner? I’m sure they could figure out an appropriate algorithm and even throw in some intangibles like budget scalability based on number of certified adwords employee’s, etc – and then the next time an advertiser needed an agency, they could “google” which agency would do the best job for them.

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Take On the Big Guys

If you’re a smaller, niche brand swimming in the same pool with big, national brand competitors – you can’t compete with their budgets but you can compete with data! Your customer data and your marketing data.  Smaller, specialized marketers can focus on building customer relationships.  Take on the big guys by becoming a trustworthy resource [...]

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A Great Time to Be in the Health Care Business!

How marketers and health care providers should be taking advantage of the buzz around health care reform.

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Pop Culture TV + Mobile Game

How a brand finally won me over and convinced me to join Foursquare. This is Ellie checking in.

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Media Two Interactive Launches Training Program

Press Release: Raleigh, N.C. – Media Two Interactive, a full service interactive and traditional media advertising agency based in Raleigh, N.C., has launched a new, on-the-job-training program for executives with a traditional marketing background. Media Two has developed and launched a program to benefit the qualified job seeker, Media Two and the local advertising industry.  [...]

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Inspired @ TIMA Yesterday

I was inspired and educated yesterday at TIMA, and I thoroughly enjoyed it!  Phaedra Boinodiris from IBM spoke eloquently and intelligently about serious games and how IBM’s INNOV8 game has established itself as a leader in the space.   Here’s a snapshot of Phaedra, some stats from her presentation and a glimpse into serious games and [...]

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Search + PR = Pretty Cool Strategy

Anyone reading our blog on a regular basis is no stranger to how much we preach about the importance of search marketing.  That said, I’d like to share a quick real-life story that shows just how incredibly powerful and important search engine marketing is to your interactive media mix. About a week ago, I was [...]

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How retail can use mobile loyalty programs

Kerr Drug, a North Carolina-based company with 84 stores statewide and one of our clients, was recently featured in AdWeek for the company’s blossoming mobile initiative.  Kerr Drug has partnered with Motorola for a unique mobile loyalty initiative that will soon be tested in a select number of the chain’s stores. Kerr Drug customers will [...]

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