From the category archives:

Media

Is Viewability an Issue or Advantage?

Does anyone remember the Hi-C marketing campaign that rolled out by stating clearly on the juice container “Contains 10% real fruit juice!”?   Like many, my first reaction was wondering if that was a good thing or what was everyone else pumping into their juice? Flash forward a few decades, and according to a recent Google [...]

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Definitions in the RTB and Programmatic Advertising World

In the world where only the acronym’s advance faster than the technology, we often have to take a step back and make sure we’re not interchanging our terms.  Much like people seem to interchange the terms Search, SEO, SEM and PPC – and yet never fully understand what they’re asking for, we’d like to lay [...]

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Big Data or Big Marketing Opps?

So today I had the opportunity of sitting on a panel of “big data” experts at the Triangle Interactive Marketing Association (TIMA). I have to admit, I was not excited to speak about data, no matter how “big” the industry has labeled it.  My opinion of the excitement over big data is that it is [...]

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Digital Media Strategy | Programmatic Media Buying

Programmatic Media Buying is defined as the automated process for which one can purchase display media advertisements via an online bidding process.  Typically, remnant inventory is placed on an exchange, in which technology such as Demand Side Platforms (DSP’s) or Trading Desks will Real Time Bid (RTB) on the data and available inventory.  Pretty simple [...]

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Super Bowl 2012 Advertising

Yes, there are plenty of critics in the world, so I won’t pretend to be perfect – but here’s some of my high-level wondering’s on this years Super Bowl, and more importantly, the commercials that aired throughout. Hands down, my favorite spot was the Chrysler “It’s Halftime in America” with Clint Eastwood.  It was pointed [...]

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TV is for Creative and Branding, Web is for cheap DR…

That disturbance you just felt in the force is compliments of @JackMarshall baiting me… As I sat watching my kids ice skating lessons, my twitter feed started to light up. What began as a friendly question of “why would someone save a TV ad to Youtube, but nobody is interested in the AdKeeper technology” quickly spun off into a tangent on whether the Web could be viewed as a Branding vehicle or not.

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Facebook’s Latest Ad Units

Back in January, Facebook launched it’s Sponsored Stories feature. There was a bit of an uproar about privacy preferences, but the dust has settled–as it always does–and they are now an everyday part of our Facebook lives. In case you missed it, here is what Sponsored Stories is all about. There are 7 types of [...]

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TV Ownership Decline means Marketing Opportunities Rise

The article “TV ownership is shrinking but marketing opportunities are on the rise” originally was authored for The Media Briefing by CEO Michael Hubbard on May 17, 2011 and is now being reproduced below for our readers: For two decades, Americans found a reason to stock more and more of their households with TVs. According [...]

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Our Take on Twitter Advertising

Thumbnail image for Our Take on Twitter Advertising

So is Twitter Ads beta working? I would definitely say yes. We saw a huge spike in new followers within the first few days of the campaign. Now, a month and a half into the campaign, the client has had a 100.6% increase in followers!

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Oh Big Brother, where art thou?

Online privacy.  These two words hurdle me into defense mode, conjuring up images of some hacker genius who has managed to steal my identity and now lives my second life somewhere in the Caribbean on a really big boat.  I have a feeling I am not alone in this thought. While this is a valid [...]

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The Changing Landscape of the “Marketing Mix”

It’s no secret that things are changing in the world of advertising.  A “complete” marketing mix used to include print ads, direct mail, radio, TV (to name a few) and some sort of website so that marketers felt like they were at least present in the online space. Today, the definition of a complete marketing [...]

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Inspiration

Inspiration comes in “waves” for me and for about 5 years I was constantly moving from one amazing wave to the next.

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How the NC State Budget Crisis Is Fueling Smarter Marketing

If you’re reading this blog post from somewhere in North Carolina you’ve probably heard about the cuts to the 2012 state budget.  I decided to address this via the Media Two blog for a couple of reasons – one being that we work with several universities and nonprofits who will be affected by proposed cuts, [...]

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