From the category archives:

Design

TV is for Creative and Branding, Web is for cheap DR…

That disturbance you just felt in the force is compliments of @JackMarshall baiting me… As I sat watching my kids ice skating lessons, my twitter feed started to light up. What began as a friendly question of “why would someone save a TV ad to Youtube, but nobody is interested in the AdKeeper technology” quickly spun off into a tangent on whether the Web could be viewed as a Branding vehicle or not.

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Facebook’s Latest Ad Units

Back in January, Facebook launched it’s Sponsored Stories feature. There was a bit of an uproar about privacy preferences, but the dust has settled–as it always does–and they are now an everyday part of our Facebook lives. In case you missed it, here is what Sponsored Stories is all about. There are 7 types of [...]

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TV Ownership Decline means Marketing Opportunities Rise

The article “TV ownership is shrinking but marketing opportunities are on the rise” originally was authored for The Media Briefing by CEO Michael Hubbard on May 17, 2011 and is now being reproduced below for our readers: For two decades, Americans found a reason to stock more and more of their households with TVs. According [...]

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Our Take on Twitter Advertising

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So is Twitter Ads beta working? I would definitely say yes. We saw a huge spike in new followers within the first few days of the campaign. Now, a month and a half into the campaign, the client has had a 100.6% increase in followers!

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Oh Big Brother, where art thou?

Online privacy.  These two words hurdle me into defense mode, conjuring up images of some hacker genius who has managed to steal my identity and now lives my second life somewhere in the Caribbean on a really big boat.  I have a feeling I am not alone in this thought. While this is a valid [...]

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The Changing Landscape of the “Marketing Mix”

It’s no secret that things are changing in the world of advertising.  A “complete” marketing mix used to include print ads, direct mail, radio, TV (to name a few) and some sort of website so that marketers felt like they were at least present in the online space. Today, the definition of a complete marketing [...]

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Inspiration

Inspiration comes in “waves” for me and for about 5 years I was constantly moving from one amazing wave to the next.

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How the NC State Budget Crisis Is Fueling Smarter Marketing

If you’re reading this blog post from somewhere in North Carolina you’ve probably heard about the cuts to the 2012 state budget.  I decided to address this via the Media Two blog for a couple of reasons – one being that we work with several universities and nonprofits who will be affected by proposed cuts, [...]

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Media Two Interactive and Chuck Hester Enterprises Form Partnership

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Press Release: Raleigh, North Carolina (March 1, 2011) — Media Two Interactive, an advertising agency specializing in strategic planning, buying and design of digital and traditional media., and Chuck Hester Enterprises, a marketing communications consultancy, today announced a partnership to strengthen both firms’ capabilities.

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Media Buying – Explaining Rate Base vs Impressions

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Media buying in an interactive world is much different than in the traditional world – I think we all agree on that. But every month, it never fails, right around invoicing time we have questions about what was purchased via an insertion order for an online placement versus what is invoiced and what actually got delivered. These questions are great questions, especially if you’re only familiar with traditional rate bases or ratings and points.

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How Much Is A Unique Visitor Worth?

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Two interesting pieces of information floated by my screen this week. The first was via Quora, which asked “How much did it cost AOL to distribute all those CDs back in the 1990′s?”. Awesomely, Steve Case answered the question himself. A lot! I don’t remember the total spending but do recall in the early 1990s [...]

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Privacy & Security or How to Avoid a Major Privacy or Security Problem

Internet Summit 2010

Okay, the keynote is over, so grab some coffee because it’s time to get down into the nitty-gritty of the 2010 Internet Summit! My first session showcases  some local favorites, Ryan Boyles from IBM and Wayne Sutton from TriOut talking location-based services. Tom Craig from MediaMath (who carries the title Chief Privacy Officer) covering best-practices in [...]

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Online Advertising: Consumers Have A Choice

Privacy has long been a hot topic of conversation, but I’m wondering how many consumers even noticed they have a choice? What am I talking about? In a great internal conversation this morning about the value of the Lexus ad being placed on the home page of Yahoo – it was almost completely overlooked that there is now a very small link called “AdChoices” that appears above the ad.

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