From the category archives:

Design

Greg Ng’s Advice on Improving Landing Pages

Thumbnail image for Greg Ng’s Advice on Improving Landing Pages

The Raleigh SEO meetup was lead by Greg Ng (@GregoryNg) with a focus on improving landing pages to increase conversions. Conversions can be any goal you set for your website – anything from a shopping cart purchase to a newsletter signup.

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A Great Time to Be in the Health Care Business!

How marketers and health care providers should be taking advantage of the buzz around health care reform.

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Media Two Wins ADDY Award and Top 50 Entrepreneurs Recognition

Press Release — Media Two CEO and founder Michael Hubbard recognized for Business Leader Media’s Top 50 Entrepreneurs, and Media Two design team recognized with silver ADDY award for http://FreshWebsiteFeeling.com/.

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Media Two Interactive Wins Silver Addy!

We won Silver!  No, we weren’t bobsledding against the French in Vancouver but were showcasing our work to our peers at Addys-RDU where Media Two Interactive won silver for their Micro or Mini Site, Fresh Website Feeling. The big gala was held on Friday night at Marbles Museum in Raleigh and my poor little toes [...]

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Inspired @ TIMA Yesterday

I was inspired and educated yesterday at TIMA, and I thoroughly enjoyed it!  Phaedra Boinodiris from IBM spoke eloquently and intelligently about serious games and how IBM’s INNOV8 game has established itself as a leader in the space.   Here’s a snapshot of Phaedra, some stats from her presentation and a glimpse into serious games and [...]

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A User Experience Isn’t All Graphical

A few months back I was attending a Triangle AMA meeting in which Brooks Bell was speaking about email marketing optimization efforts. During the Q&A session, I asked her the following: “If you only had enough money to hire one person, which would it be – a copywriter, or a designer?” Before I tell you what she answered, let me tell you about a little test we just ran for a client.

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Three Simple Steps to Improving the RFP

There is not a lot of love out there for the RFP.  I came across this well-written post filled with respect for the agency-client relationship and disdain for the RFP.  I love their list of very valid points, so I thought of a few to expand upon.  I won’t bore you with my opinion on [...]

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Good Times at the Triangle Nonprofit Meetup

Tuesday night I had the pleasure of meeting Elizabeth Turnbull of the Turnbull Marketing Group as she hosted this informational Meetup for nonprofits in the Triangle. January’s topic was on BRANDING – a concept famously overlooked or misunderstood by many nonprofits.   Elizabeth did a fantastic job of first defining “branding” and then building out a [...]

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New Year's Must-Know's for the CMO

I actually have about 25 of these, but if I ever wanted anyone to read to the end, I thought I should focus on the top 4… So, in no particular order, I wanted to address four items that I consistently saw overlooked or misunderstood in 2009 that I’d love to see corrected in 2010:

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Memorable Animations

As a motion designer, I’m always chomping at the bit* for the opportunity to create a compelling demo animation or presentation for a client or campaign. I love the whole process of collaborative brainstorming, storyboard doodling, key framing and tweening. A productive day = lots of crumpled ideas pinned to the board and scattered around [...]

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Holy Holiday Rush!

Our development team has been engaged to drop what they’re doing with Drupal and instead, learn how to build jet packs. Turbo powered back packs that enable us to cross the country to pitch new strategic direction on Monday, convene the appropriate stake holders for a discovery phase in DC on Thursday, hold strategy sessions [...]

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Media Two Announces Catevo Group Hirings

Press Release: RALEIGH, NC – - Just days after The Catevo Group officially closed its doors, local advertising agency Media Two Interactive has announced the hiring of several of the key former Catevo employee’s, with plans to hire more.

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I #RELISH Interactive in the Triangle!

I’ll begin this post with a quick disclaimer. I mean absolutely no disrespect to our friends in Iowa that we’ve been kindly ribbing for the past week, BUT… The Triangle is ALL about Interactive Marketing!!! Having spent the last two days wrapped up in events surrounding the Internet Summit 2009, I have to say I [...]

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