From the category archives:

Analytics

Search Engine Marketing: Bing Review

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Well – we’re early into Microsoft’s release of their latest search engine Bing (code name Kumo, formerly known as Live Search, formerly known as MSN Search, etc, etc), but I wanted to give my 2 cents on the early launch. I’ve found some interesting things, such as try searching on the words “google”, “yahoo”, “aol” or [...]

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Me vs. Adwords

I thought tests were a thing of the past when I graduated college over 2 years ago. Seeing as how I have successfully eluded tests since that time I figured I was in the clear. I was wrong. This coming Tuesday I am scheduled to take the Google Adwords Certification Exam. A test I am told that was forged in the [...]

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A Winning Online Strategy

“It was like the central nervous system of the campaign,” said Julie Germany, the director of the Institute for Politics Democracy and the Internet at the George Washington University, today in the Times Online. She is commenting on the impact that Obama’s online campaign and web tactics had on his election on Tuesday. The statement bears [...]

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Why CFOs Don’t Believe in Online Advertising

Just getting caught up on my industry reading and I came across this article titled Why CFOsDon’t Believe In Online Advertising. Now, at this point, I tell you why you should care about this article as well. It discussing one fo the most important parts of a direct response campaign – Reporting. The article is about analyzing [...]

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TIMA + Cookies = Delicious

Today was TIMA’s monthly lunch and learn and as per usual I’m going to school you on what went down. The guest speaker this month was Scott Nelson CEO of the Ad Server True Effect, and the topic was cookies, not the delicious ones your mom used to make or the Oreos that keep appearing [...]

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Thoughts on Video and the Ever Expanding Universe

In my search to come up with this very blog post, I combed the many unread AAF Smartbriefs that have filled-up my inbox over the course of the past few months for inspiration. What I found were many interesting articles on both traditional and interactive advertising (huh,imagine that in an advertising newsletter), but one that [...]

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Is there such a thing as too much data?

Over the years, I have seen way too many data-hungry marketers, especially when it comes to web analytics…the irony lies in that they don’t do much with all the data they crave and receive. Nothing against them, but there is such a thing as too much data. It’s the ol’ law of diminishing returns rearing [...]

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‘Fitty’ cents equals ‘Fitty’ dollars

We have all taken the call, where an online publisher calls you out of the blue, or worse, calls your client and then they call you, selling their services and the benefits of their site. If they are really good at their job, everything sounds great…quality traffic, attractive demographic profile, targeting capabilities, Web 2.0 functionality…and [...]

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