From the category archives:

Analytics

Big Data or Big Marketing Opps?

So today I had the opportunity of sitting on a panel of “big data” experts at the Triangle Interactive Marketing Association (TIMA). I have to admit, I was not excited to speak about data, no matter how “big” the industry has labeled it.  My opinion of the excitement over big data is that it is [...]

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Measuring Online Influence (Liveblog)

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Today’s speaker at the Triangle AMA luncheon is Tom Webster, VP of Strategy at Edison Research. His topic is measuring online influence. He starts with the question, who knows their klout score? He goes on to make a point that influence is this: Did I compel a change in state? In order to measure influence you must know: [...]

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How To: measure the effect of social media marketing on your business

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This is the first in a series of posts, where Morgan and I will be answering the top 10 questions marketers have for social media in 2011 as defined by Social Media Examiner’s 2011 Social Media Marketing Industry Report. The first question in this series is “How do I measure the effect of social media marketing [...]

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How Much Is A Unique Visitor Worth?

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Two interesting pieces of information floated by my screen this week. The first was via Quora, which asked “How much did it cost AOL to distribute all those CDs back in the 1990′s?”. Awesomely, Steve Case answered the question himself. A lot! I don’t remember the total spending but do recall in the early 1990s [...]

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Online Advertising

Internet Summit 2010

Internet Summit Online Advertising panel featuring Emma Battle from Red Hat, Jeff Wood from aiMatch, Nancy Hall from ValueClick Media and Kyle Johnson from Compete.

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Mobile Marketing Panel

Internet Summit 2010

Mobile Marketing Michael Aronowitz, Chief Marketing Officer, Saveology.com Becky Minervino, VP, Senior Interactive Strategist, McKinney The question I probably heard asked the most this afternoon at the Internet Summit was “Should we build a mobile app or a mobile website for our client?”  The keynote speakers cautioned to think of the user while others like [...]

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How Your Video Can Go Viral Without a Super Bowl Ad

Internet Summit 2010

At this time of day, everyone is already looking forward to the big reception party, but this panel has a fantastic subject to cover, online video and how to make the most of it. The guys covering online video are Arik Abel is the Director of Content Strategy, Emerging Media Research Council & Strategic Advisor [...]

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Keyword Analysis to Improve SEO

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Are the words you use the most on your site your keywords? A couple weeks ago, I attended the Triangle AMA Analytics Bootcamp where the keynote was Avinash Kaushik. (If you missed it, check out our live-blogged posts.) During his session, he was talking about this issue. If your brand’s name is the most used [...]

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Analytics Dashboards

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Panel discussion with some of the brightest analytical minds. Dashboards were basically bashed for an hour, read the post to find out why.

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Understanding the Impact of Social Media at Analytics Training Camp

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Web analytics can track the impact of social media marketing on conversions.

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Measuring the Impact of Traditional Media

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Donna Mercer is the COO at Howard Merrell & Partners and took time to present at the Triangle AMA Analytics Camp about the impact of traditional media. Although you hear a lot about the death of newspapers, radio and even television, it turns out that there is still a lot of tread left on those tires. Phil Buckley live blogged her presentation.

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Connecting the Dots by Jim Hazen at Analytics Training Camp

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Offline marketing efforts can be measured online, and online marketing efforts can be measured offline, using web analytics and unique bar codes and URLs.

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Confession of a Data Analyst at Triangle AMA Analytics Camp

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Michael Rappa is one of the founder s of the Institute for Advanced Analytics at North Carolina State University. He spent an hour talking about his life as an analyst and how it has shaped the way he views data, people and the world. Phil Buckley live blogged his talk at the Triangle AMA Analytics Camp.

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