Caffeine on the Brand

by Michael Hubbard on June 16, 2010

in Search

For those of you that didn’t see, last week Google officially announced the much anticipated release of Caffeine:

Today, we’re announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.

Some background for those of you who don’t build search engines for a living like us: when you search Google, you’re not searching the live web. Instead you’re searching Google’s index of the web which, like the list in the back of a book, helps you pinpoint exactly the information you need. (Here’s a good explanation of how it all works.)

caffeineCaffeine has had SEO Guru’s in a tizzy for quite some time…  The fear of falling from their coveted positions to obscurity was more than daunting…  What I’m wondering is what has it done to Brand Marketers and their webmasters (are they still called webmasters?)?  We just received a Google Alert for one of our clients that was a “beneficiary” of this new indexing platform of Google’s, as an article they published in 2008 was not crawled and readily available!  Yes – 2008 – and we can assure you, the content is a little flat.

Please let this serve as a warning to all compliance people, brand marketers and webmasters in spirit – it’s time to doublecheck your archives and ensure that what is posted to your servers is truly meant for the public consumption, as Google is officially hyped on Caffeine!

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