Okay, the keynote is over, so grab some coffee because it’s time to get down into the nitty-gritty of the 2010 Internet Summit!
My first session showcases some local favorites, Ryan Boyles from IBM and Wayne Sutton from TriOut talking location-based services. Tom Craig from MediaMath (who carries the title Chief Privacy Officer) covering best-practices in online advertising and Attorney Elizabeth Johnson about Privacy and Security and how to avoid privacy and security breaches in the modern age of the always connected workforce.
Let’s talk location based social networking
First up is Ryan and Wayne. Ryan explains that he has over 100 active profiles online. Wayne says that he will have to talk to his new baby about sex, drugs and now over-sharing on the social networks.
Living your life online can get confusing when suddenly your boss, mom and lifelong friends all share you within one stream.
Data streams are everywhere on the web. Meta data is everywhere, so are cats doing weird things.
Think through when you are using geo-tagging. There is some risk involved. Weigh that risk and act appropriately.
Ryan talks about how old school social networks like Flickr are adding geo-tagging and the newest ones are baking it in right out of the box.
Old: Blogs, Flickr, Twitter, YouTube, Tumblr, Facebook Places, Google Buzz, Miso, Dailybooth – New: Google Latitude, Foursquare, Gowalla, Yelp!, TriOut, SCVNGR, Waze, Twitpic, Instagram
Keep in mind, the Internet has the ability to never forget. Privacy is a whole different animal on the web. Wayne reminds us that Facebook creator Mark Zuckerberg invented Facebook for “friends” not for 1/2 the planet.
Privacy Best Practices
Tom Craig steps right up to the podium to start in on his part. Complains a bit about the non-mac setup…
People used to be afraid to use their credit card online, but that percentage has dwindled.
In the next year or two, privacy will push what will happen on the marketing side of the equation.
FTC/FCC and Capitol Hill in general has started sticking it’s nose into online privacy. Obama administration is talking about a privacy czar. Tom says they have to do a better job of self-policing or they will be run by the scare tactics of politicians.
Tom talks about how the digital advertising associaltion is pushing for better industry self regulations. Encompasing AAAA, ANA, BBB, DMA, and IAB. Includes “enhanced notice”, “cookie viewers” enhanced opt-out etc.
Some ads are starting to use small icons in the corners that will allow users to click it and be shown some privacy information and why they are seeing the ad. One of the choices will let you opt-out from seeing that advertising, and the services that played together to share your information to get that ad to you – interesting.
Do you know how long companies can keep your cookie’d data? Me either.
Tom says that it’s not panic time. Just keep the consumer at the front of the decision tree and everything should be fine.
Wow, Tom actually finished 3 minutes early! Well done Tom.
10 Steps to Help Avoid a Major Privacy or Security Breach
Elizabeth tells us to adjust our expectations of how fun this will be because she’s a lawyer, nice
Here’s her list…
- Failure to implement a reasonable security program – must be written down
- Failure to disclose your use of tracking features
- Failing to disclose disclosures (hello Facebook)
- User Generated Content can cause problems
- Employees doing dumb stuff online can also cause problems – Twitter-otomy <- yeah Elizabeth wants credit for that term
- Breaches happen
- Service providers DO screw up, but it’s up to you to clean up after them
- FTC Initiatives and enforcement – I’m from the Gov’t and I’m here to help – HELP!
- International stuff that gets you in trouble