Social Media Is Not Free

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You may have seen previous posts here on our blog about outsourcing social media. In case you missed it, here they are: Outsourcing your Social Media The benefits of using an agency for social media The obstacle a lot of us in the agency business come across in social media is that there’s a view [...]

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How to: Create a LinkedIn Event

There seems to be some confusion about creating LinkedIn events. I wasn’t so sure myself, so I went digging. Turns out, it’s really easy. Go to “Events” in the “More” tab at the top of your homepage. Then click on the “Add and Event” tab. The next page will be a form for you to [...]

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How to: Create a Facebook Event

We’ve had a few questions about Facebook Events, so we wanted to take a moment to show you how easy it is to create one. Once you’re logged in to your Facebook account, click on “See All” in the events list on the right. On the next page, click the button that says “Create an [...]

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Corporate Philanthropy: Good for Business?

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A lot of businesses are starting to use their resources for social good. This act may not be new, but the broadcasting of it through social media is. Although it gives us warm, fuzzy feelings, the question is, “Does it actually work as a marketing strategy?” I’m not going to answer that question in this [...]

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Recap: Media Two at Triangle AMA Facebook Camp

In case you missed it, Media Two presented at the recent Triangle AMA Facebook camp. Here, Michael, Jon and Morgan will give you the main takeaways from their presentation on Facebook Advertising. Enjoy! For a recap on other presenters, read our liveblog of the event.

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Product Review: Sprout Social

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A few weeks ago, Sprout Social reached out to us to try out their tool for a review. We signed up for their free 30-day trial and played around with it using our Media Two accounts. This post is a review of the tool. What is Sprout Social? Sprout Social is an all-in-one tool that [...]

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Media Two’s Les James on Function Pink Meetup [VIDEO]

Design guy, Les James, is heading up a meetup in Raleigh for front end developers called Function Pink – more commonly referred to as pink(). In the following video interview, Les explains what pink() is, why he wanted to create it, and who should attend. The group usually meets on the last Wednesday of the [...]

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Social Media Time Management

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The last question in our series of Top Social Media Marketing Questions for 2011 is “How do I best use my time to maximize my social media activities?” The answer to this question is along the lines of the answer to some of the other questions in this series. What’s really important in using social [...]

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Facebook’s Latest Ad Units

Back in January, Facebook launched it’s Sponsored Stories feature. There was a bit of an uproar about privacy preferences, but the dust has settled–as it always does–and they are now an everyday part of our Facebook lives. In case you missed it, here is what Sponsored Stories is all about. There are 7 types of [...]

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Social Media Best Practices

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This post is one in a series answering the Top 10 Social Media Marketing Questions for 2011. Question number 7: What are the best practices in social media marketing? This is a really broad question that I could spend weeks answering. But since I don’t think anyone wants to read a post that long, I’ll try [...]

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Facebook and Bing do social search

Last month, Bing rolled out its new social search feature in which it teamed up with Facebook to provide social context for your searches. Their main message is that you don’t make decisions without your friends on anything else, why should you have to when you’re searching for products or sites on the Web? It’s [...]

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Finding Your Target Audience

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This is a post in a series on the Top Social Media Marketing Questions for 2011. Today’s question is “How do I effectively find my target audience with social media?” Social media and the internet have made targeting your audience a lot easier than it used to be. Not only are we able to see [...]

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Are you using Google +1?

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Google +1, Google’s answer to the Facebook “Like” button, is now live for all. So what is it, and how will it affect search and marketing? I asked our resident search guy, Nick DiPietro, for his thoughts on the new feature. How does Google +1 work? When you are signed into a Google account and [...]

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