Sheila Connor

Power Shift: Why You Want a Consumer-Defined Search Strategy

We all need to learn that the consumer is in control, not us, and the very best thing we can do is listen and then act accordingly.

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Happiness Machine

Kudos to Coca Cola for their brilliant execution of the “Open Happiness” campaign, shot in Queens, NY. If you have not yet, check it out: In its first week online the video captured nearly 650,000 views. This is the kind of work that makes me thrilled to be in the advertising business!

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Calling All Phones

Consumer frustration continues with the launch of Google’s Nexus One phone.

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