Oh Big Brother, where art thou?

Online privacy.  These two words hurdle me into defense mode, conjuring up images of some hacker genius who has managed to steal my identity and now lives my second life somewhere in the Caribbean on a really big boat.  I have a feeling I am not alone in this thought. While this is a valid [...]

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St. Baldrick’s Event a Tremendous Success!

To everyone who supported the Men of Media Two during yesterday’s St. Baldrick’s shave, THANK YOU!!! Thanks to your help, the event was a huge success, and we are all now quite bald. Yes, even the daring Nick DiPietro decided to brave all odds and face the clippers. By event’s end, we managed to raise [...]

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Taking Time for a Good Cause

The men of Media Two will be shaving their heads at the NC State Brickyard on April 14th to support St. Baldrick’s, a foundation that raises money for research grants for childhood cancer. Join us, support the cause, spread the word!

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Search + PR = Pretty Cool Strategy

Anyone reading our blog on a regular basis is no stranger to how much we preach about the importance of search marketing.  That said, I’d like to share a quick real-life story that shows just how incredibly powerful and important search engine marketing is to your interactive media mix. About a week ago, I was [...]

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I #RELISH Interactive in the Triangle!

I’ll begin this post with a quick disclaimer. I mean absolutely no disrespect to our friends in Iowa that we’ve been kindly ribbing for the past week, BUT… The Triangle is ALL about Interactive Marketing!!! Having spent the last two days wrapped up in events surrounding the Internet Summit 2009, I have to say I [...]

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Sponsored Tweets… good or bad?

At the risk of losing some credibility as a “professional” in the interactive space, I’ll share a little confession. I hate Twitter. There, I said it. I’m not really sure why I hate Twitter. Perhaps it’s the fact I don’t have enough space on my desk for another computer monitor, or perhaps it’s simply that [...]

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Something Fresh

Here lately I think most marketers feel like their battles are all uphill. The economy is down, the cost of living up, and demand for products is disappearing (unless you’re Budweiser of course). So what’s an ad agency to do? Work harder? Sure, that’s a given. Work smarter? Hopefully, but some of us are more [...]

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Agen”see”

I read an interesting commentary today from a colleague of mine explaining why most agencies still don’t succeed at interactive advertising. The gist of the argument was that poor media buying led to ineffective campaigns. Very true, but I also think this points us to look at the evolution of the “big agency” take on [...]

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Buy the Cow

Business is good I have to admit. Recession be darned, Media Two is continuing to forge ahead on the notion that one day soon the sleepy little town of Clayton will be the interactive capital of the world. With corporate marketing budgets becoming more and more focused on the DR that interactive media provides, the comment [...]

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