Broad Match Modifier: Save Time, Boost Performance

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The Low Down Broad match modifier (BMM) is a variation of the broad match type in Google Adwords.  It can be utilized by adding + signs in front of keywords.  This match type is more specific than broad match, but not as restrictive as phrase match.  The + signs indicate that each term must be [...]

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Using Ad Scheduling in Google Adwords

Why should you care about ad scheduling?  Because you can reduce your Cost Per Lead (CPL), improve your conversions rates AND make the client happy.  I imagine that most search marketers are aware that both Bing and Google allow you to control when during the day your ads appear and on which days.  However, I’m [...]

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Adwords Panel

Internet Summit 2010

Adwords Kevin Lee, Founder, Chairman & CEO, Didit Dan London, Director of Online Marketing, ShareFile Timothy Seward, Founder & President, ROI Revolution, Inc. I’m live blogging, it’s like trying to pat your head and rub your belly at the same time. Dan London is up first talking about Adwords ACE (Adwords Campaign Experiments) which allows [...]

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Mobile Marketing Panel

Internet Summit 2010

Mobile Marketing Michael Aronowitz, Chief Marketing Officer, Saveology.com Becky Minervino, VP, Senior Interactive Strategist, McKinney The question I probably heard asked the most this afternoon at the Internet Summit was “Should we build a mobile app or a mobile website for our client?”  The keynote speakers cautioned to think of the user while others like [...]

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Organizing PPC campaigns for success

Recently we took over a rather large search account. While there were many red flags we identified within the account, the first order of business was restructuring the account. Set-up is key in the success of PPC campaigns. PPC set-up or architecture lays the foundation for campaign performance and management. Logical set-up allows for…

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Google Analytics "Intelligence" Reports

The new Google Analytics Intelligence Reports are a pretty big step for the free analytics tool.  I have had a couple days to mess around with them and have to say it’s a lot better than I was expecting.  I assumed it would be VERY high level…you know…too high level to even do anything with [...]

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Times are tough. Search shouldn't be.

Despite the bad economy, computers are still popular and Google is still in business. Imagine that…any way, here are some tips to make the most of your search campaigns no matter the current economic condition. These tips are not inclusive nor are they groundbreaking, but hell, our clients aren’t complaining. Monitor your accounts…every day Again, [...]

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Me vs. Adwords

I thought tests were a thing of the past when I graduated college over 2 years ago. Seeing as how I have successfully eluded tests since that time I figured I was in the clear. I was wrong. This coming Tuesday I am scheduled to take the Google Adwords Certification Exam. A test I am told that was forged in the [...]

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Microsoft’s new SEM toolkit

I might be Johnny Come Lately on this, but I just downloaded Microsoft’s adCenter Ad Intelligence Plug-in for Excel. This is hands down, the best Keyword research tool I have ever seen. I have used them all: Wordtracker, Overture, Google…oh yeah and my own two hands. But rather than exporting lists, searching for dupes, copying [...]

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My First Media Buy

A little over a week ago, I got to experience what it’s like to be a media strategist/planner…for reals. I work closely with our strategists on a daily basis, but never had I been the main point of contact for a media buy. With some help and guidance from an AE, I was able to [...]

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Thoughts on Video and the Ever Expanding Universe

In my search to come up with this very blog post, I combed the many unread AAF Smartbriefs that have filled-up my inbox over the course of the past few months for inspiration. What I found were many interesting articles on both traditional and interactive advertising (huh,imagine that in an advertising newsletter), but one that [...]

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