Media Two Interactive

Michael Hubbard founded Media Two Interactive in 1998 and currently acts as Media Director and CEO. In these roles, he drives the continuing growth of the agency not only by overseeing the management team, but also by serving as a mentor to account executives, coordinators, designers, strategists, and everyone in between, giving them the benefit of his 10+ years of interactive experience.

TV is for Creative and Branding, Web is for cheap DR…

That disturbance you just felt in the force is compliments of @JackMarshall baiting me… As I sat watching my kids ice skating lessons, my twitter feed started to light up. What began as a friendly question of “why would someone save a TV ad to Youtube, but nobody is interested in the AdKeeper technology” quickly spun off into a tangent on whether the Web could be viewed as a Branding vehicle or not.

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The Effect of Google Adwords on Your SEO efforts

If Google analytics looks at Search as a whole and identifies people that come to your site from a specific search engine (ie Google.com), then why we do we believe so whole-heartedly that Google would penalize you for having paid search traffic on your site? Maybe penalize is too strong of a word – but how about discount? Is it so hard to believe that a person who comes from the left side of the page versus the right side of the page is any less of a person coming from a search engine? They both searched. They both arrived.

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TV Ownership Decline means Marketing Opportunities Rise

The article “TV ownership is shrinking but marketing opportunities are on the rise” originally was authored for The Media Briefing by CEO Michael Hubbard on May 17, 2011 and is now being reproduced below for our readers: For two decades, Americans found a reason to stock more and more of their households with TVs. According [...]

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Mirren Conference : Ad Agencies need a hug!

At 3:30am when my alarm went off, I was looking for inspiration. I was on a 6am flight to the Big Apple to attend the Mirren New Business Conference. It is my first time attending – and my hopes are to be inspired by what the other 399 agency people have to say. What motivates [...]

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Google Adwords Change to Managed Placements default bid

Beginning March 15th, Google will simplify the current bidding process on its content network. Below is the statement just received from our Account Reps: Starting on March 15, 2011, we’ll be removing the managed placements default bid in your account. We’re taking several steps to make sure that this will have no impact on your [...]

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Media Buying – Explaining Rate Base vs Impressions

Media buying in an interactive world is much different than in the traditional world – I think we all agree on that. But every month, it never fails, right around invoicing time we have questions about what was purchased via an insertion order for an online placement versus what is invoiced and what actually got delivered. These questions are great questions, especially if you’re only familiar with traditional rate bases or ratings and points.

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Online Advertising: Consumers Have A Choice

Privacy has long been a hot topic of conversation, but I’m wondering how many consumers even noticed they have a choice? What am I talking about? In a great internal conversation this morning about the value of the Lexus ad being placed on the home page of Yahoo – it was almost completely overlooked that there is now a very small link called “AdChoices” that appears above the ad.

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Triangle AMA Recap | Search Without Social is Just Wrong

For starters, I know that Social Media is considered the “shiny new thing” people are chasing, but a great strategy, and seamless integration into your marketing plan makes it another effective marketing vehicle. I tried to keep my mouth shut up there as I wasn’t invited to be the “champion for social media”, but as many of you could tell, it was difficult not to speak up. Morgan Siem, our lead Social Media Strategist here at Media Two is going to follow up my blog post and handle the championing, but for this post, I really want to focus on some real quick and easy Search successes that can be seen via Social Media that I feel like I missed on stage…

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Caffeine on the Brand

For those of you that didn’t see, last week Google officially announced the much anticipated release of Caffeine: Today, we’re announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether [...]

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Media Strategy Includes Your Brand

Last week, Google released their new look logo and new look search results pages. The advent of universal search is everywhere – and I think it is great that Bing is helping to push the envelope. Although Google still commands more than 60% of the search market share, the combination of Yahoo/Bing search surely will [...]

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Digital Display Media Buying

As I’m flying the wonderful airlines known as Southwest, I have hundreds of thoughts in my mind about how companies are using digital media and how other agencies (and publishers) are explaining it to them – and all of these provocations were awoken again by a simple meeting between an Agency Partner of ours, myself and a potential client today.

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Google Should Try Indexing MCC’s

What if Google monitored agencies MCC accounts for effectiveness of brand reach, conversions, cost efficiencies, CTR’s etc and then indexed every MCC owner? I’m sure they could figure out an appropriate algorithm and even throw in some intangibles like budget scalability based on number of certified adwords employee’s, etc – and then the next time an advertiser needed an agency, they could “google” which agency would do the best job for them.

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