Definitions in the RTB and Programmatic Advertising World

In the world where only the acronym’s advance faster than the technology, we often have to take a step back and make sure we’re not interchanging our terms.  Much like people seem to interchange the terms Search, SEO, SEM and PPC – and yet never fully understand what they’re asking for, we’d like to lay [...]

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Big Data or Big Marketing Opps?

So today I had the opportunity of sitting on a panel of “big data” experts at the Triangle Interactive Marketing Association (TIMA). I have to admit, I was not excited to speak about data, no matter how “big” the industry has labeled it.  My opinion of the excitement over big data is that it is [...]

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Digital Media Strategy | Programmatic Media Buying

Programmatic Media Buying is defined as the automated process for which one can purchase display media advertisements via an online bidding process.  Typically, remnant inventory is placed on an exchange, in which technology such as Demand Side Platforms (DSP’s) or Trading Desks will Real Time Bid (RTB) on the data and available inventory.  Pretty simple [...]

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Google Testing New Results Layouts

Here’s another example of Google playing around with it’s SERPs.  In this particular example, I did a search on South Carolina Colleges, and you’ll see across the top – it is now showing me pictures from the most popular searched on schools in South Carolina.  When you click on one of the images, it acts [...]

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Facebook Timelines – Ready or Not!

In case you happened to be traveling for the last week and missed the news, Facebook, on Wednesday, rolled out their plans for business pages to shift over to their new Timeline format…  They initially announced this at their September, 2011 F8 conference with the intent that user accounts would change over first, followed by [...]

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Super Bowl 2012 Advertising

Yes, there are plenty of critics in the world, so I won’t pretend to be perfect – but here’s some of my high-level wondering’s on this years Super Bowl, and more importantly, the commercials that aired throughout. Hands down, my favorite spot was the Chrysler “It’s Halftime in America” with Clint Eastwood.  It was pointed [...]

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TV is for Creative and Branding, Web is for cheap DR…

That disturbance you just felt in the force is compliments of @JackMarshall baiting me… As I sat watching my kids ice skating lessons, my twitter feed started to light up. What began as a friendly question of “why would someone save a TV ad to Youtube, but nobody is interested in the AdKeeper technology” quickly spun off into a tangent on whether the Web could be viewed as a Branding vehicle or not.

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The Effect of Google Adwords on Your SEO efforts

If Google analytics looks at Search as a whole and identifies people that come to your site from a specific search engine (ie Google.com), then why we do we believe so whole-heartedly that Google would penalize you for having paid search traffic on your site? Maybe penalize is too strong of a word – but how about discount? Is it so hard to believe that a person who comes from the left side of the page versus the right side of the page is any less of a person coming from a search engine? They both searched. They both arrived.

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TV Ownership Decline means Marketing Opportunities Rise

The article “TV ownership is shrinking but marketing opportunities are on the rise” originally was authored for The Media Briefing by CEO Michael Hubbard on May 17, 2011 and is now being reproduced below for our readers: For two decades, Americans found a reason to stock more and more of their households with TVs. According [...]

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Mirren Conference : Ad Agencies need a hug!

At 3:30am when my alarm went off, I was looking for inspiration.  I was on a 6am flight to the Big Apple to attend the Mirren New Business Conference.  It is my first time attending – and my hopes are to be inspired by what the other 399 agency people have to say.  What motivates [...]

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Google Adwords Change to Managed Placements default bid

Beginning March 15th, Google will simplify the current bidding process on its content network.  Below is the statement just received from our Account Reps: Starting on March 15, 2011, we’ll be removing the managed placements default bid in your account. We’re taking several steps to make sure that this will have no impact on your [...]

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Media Buying – Explaining Rate Base vs Impressions

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Media buying in an interactive world is much different than in the traditional world – I think we all agree on that. But every month, it never fails, right around invoicing time we have questions about what was purchased via an insertion order for an online placement versus what is invoiced and what actually got delivered. These questions are great questions, especially if you’re only familiar with traditional rate bases or ratings and points.

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Tweeting in the Financial World

About a year ago, we set up a Twitter account for one of our clients – and the goal was really nothing more than extending their brand reach to consumers that might be getting into the social space. There was no major sales initiative, and the basis of the content was simply tweeting out the contents & titles of their blogs whenever they posted it.

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