Ellie Johnson

Good Times!

Lebron and I are free agents tomorrow. That’s really the only parallel that I can draw between he and I and the closest I’ve ever come to a sports analogy. Today is my last day at Media Two and it’s a good day!  Unlike Cleveland and The Cavs, Media Two and the team here will [...]

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What SEM & SEO Is All About | An Interview with Michael Hubbard

Cord Silverstein interviews Michael Hubbard via Skype to intro and promote this month’s Triangle AMA (American Marketing Association) event, a luncheon with expert panel speakers ready to answer the question “What is Search Engine Marketing?”

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Pink Buckets | Big Win or Big Fail

I’m a lover of advertising (that is done well) and a marketer who envies the creative types who get to camp out in a board room drinking kegs of caffeine or cram into cubes together all night long sniffing Sharpies and mood boarding with post it notes until they come up with a concept – [...]

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The iPad – Change is a comin'

The Apple iPad will make some major waves in digital advertising and I’m just trying to get my head around it. Disclaimer: I am not a Mac user. I don’t own an iPhone.  I don’t own an iPad. I am not anti Apple by any means, I just haven’t had a reason to switch to [...]

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Ads or Litter?

Careful when you walk outside this week – no, not because of the yellow pollen coating everything – because the Yellow Pages have been delivered to your door. Why does this still happen today?  What’s the sales proposition, “Nope, we don’t have any stats on who uses these books or who will see your ad, [...]

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Take On the Big Guys

If you’re a smaller, niche brand swimming in the same pool with big, national brand competitors – you can’t compete with their budgets but you can compete with data! Your customer data and your marketing data.  Smaller, specialized marketers can focus on building customer relationships.  Take on the big guys by becoming a trustworthy resource [...]

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A Great Time to Be in the Health Care Business!

How marketers and health care providers should be taking advantage of the buzz around health care reform.

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Pop Culture TV + Mobile Game

How a brand finally won me over and convinced me to join Foursquare. This is Ellie checking in.

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Google Wave vs. Email

Insights on the future of Google Wave from developer Jay Cuthrell at a TIMA lunch & learn event.

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Meet The Local Dorito's Guys!

This Thursday, March 4th come meet the local talent who concepted, produced, starred in and WON the Dorito’s Super Bowl Ads for the past two years at the Ess Lounge starting at 5:30 PM – thanks to TIMA – The Triangle Interactive Marketing Association! I’m pretty excited about this – this area has a lot [...]

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Inspired @ TIMA Yesterday

I was inspired and educated yesterday at TIMA, and I thoroughly enjoyed it!  Phaedra Boinodiris from IBM spoke eloquently and intelligently about serious games and how IBM’s INNOV8 game has established itself as a leader in the space.   Here’s a snapshot of Phaedra, some stats from her presentation and a glimpse into serious games and [...]

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How retail can use mobile loyalty programs

Kerr Drug, a North Carolina-based company with 84 stores statewide and one of our clients, was recently featured in AdWeek for the company’s blossoming mobile initiative.  Kerr Drug has partnered with Motorola for a unique mobile loyalty initiative that will soon be tested in a select number of the chain’s stores. Kerr Drug customers will [...]

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Three Simple Steps to Improving the RFP

There is not a lot of love out there for the RFP.  I came across this well-written post filled with respect for the agency-client relationship and disdain for the RFP.  I love their list of very valid points, so I thought of a few to expand upon.  I won’t bore you with my opinion on [...]

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