Art & Copy, a fabulous new documentarty by Doug Pray about advertising, is the kind of movie that lingers with you well after throwing away the popcorn bucket. Many advertising execs, designers and “civilians” met at the Rialto Theater on Wednesday for an exclusive screening of the movie followed by a Q&A session with Executive Producer, David Baldwin (Baldwin&). When I left, I was just so full of inspiration to “fail harder” and heed the rallying cry for the Creative people to rise up(!) that I didn’t even mind the rain as I ran to my car.
And so I’ve “marinaded” the last few days in memories of ads I’ve seen over the years and the cultural iconic power they have over us by positioning us together at a time in history. We all have a connection to “where’s the beef?” and we all sometimes feel like a nut and sometimes we don’t. Wisely, the film keeps a positive spin on the business and focuses on the “emotions, creative motivation and big-idea philosophies” of the ad creatives that were behind some of the most successful campaigns in history.
In advertising we have the power to manufacture feelings. We have the tools to create the experience we wish the viewer to have. We can use this power for good, so let’s make the journey be a memorable one. This movie takes off in so many ways so I challenge you to make a point to find a screening near you (if you are in Amsterdam) or you can be lazy and just wait for the DVD. But do tell me what you think when you finally see it.
Either way, that’s advertising, baby!
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