Art&Copy Inspires!

by Rachel Rumsey on March 12, 2010

in Just Sayin',Uncategorized

Art & Copy, a fabulous new documentarty by Doug Pray about advertising, is the kind of movie that lingers with you well after throwing away the popcorn bucket. Many advertising execs, designers and “civilians” met at the Rialto Theater on Wednesday for an exclusive screening of the movie followed by a Q&A session with Executive Producer, David Baldwin (Baldwin&). When I left, I was just so full of inspiration to “fail harder” and heed the rallying cry for the Creative people to rise up(!) that I didn’t even mind the rain as I ran to my car.

And so I’ve “marinaded” the last few days in memories of ads I’ve seen over the years and the cultural iconic power they have over us by positioning us together at a time in history.  We all have a connection to “where’s the beef?” and we all sometimes feel like a nut and sometimes we don’t. Wisely, the film keeps a positive spin on the business and focuses on the “emotions, creative motivation and big-idea philosophies” of the ad creatives that were behind some of the most successful campaigns in history.

In advertising we have the power to manufacture feelings. We have the tools to create the experience we wish the viewer to have. We can use this power for good, so let’s make the journey be a memorable one. This movie takes off in so many ways so I challenge you to make a point to find a screening near you (if you are in Amsterdam) or you can be lazy and just wait for the DVD. But do tell me what you think when you finally see it.

Either way, that’s advertising, baby!

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{ 7 comments… read them below or add one }

Ellie March 12, 2010 at 4:46 pm

In the Q & A at the end, David Baldwin (producer and owner of Baldwin& in Durham) said the movie was picked up by PBS! Yay!

I loved this documentary and I want to have a bourbon with George Lois. I don’t drink bourbon but I would if I could sit down with that man (does he sit?)

I have inspirational, thought-changing one liners from the film on repeat in my mind. Anyone who is in the business of creating art (or crap) for marketing products or services, should see this film.

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Morgan Siem March 12, 2010 at 4:58 pm

This film set my brain on fire! I was up all night generating ideas, brainstorming and getting excited about all the potential to do more and more great work for our clients. Truly inspirational film. Go see it now!

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Ellen Lynch March 12, 2010 at 9:43 pm

I agree that this is a great film that would inspire anyone. I loved that the common theme of all the campaigns was keeps it simple and evoke emotion. Just look at the “Got Milk?” campaign. It was such a simple idea and it became a phenomenon. I’m glad to hear PBS has picked up the movie because I would love to see it again.

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Michael Hubbard Michael Hubbard March 15, 2010 at 7:48 am

So I see that PBS picked it up? Is there any other way of seeing it now, or is it screenings only? I want my wife to see it so she knows why I say “everything is about marketing”.

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Jen Novelli September 9, 2010 at 10:44 am

This looks amazing and speaks me a lot. I got a degree in PR and left the biz after feeling like it was draining me of passion and the ability to “do the right thing”…there’s a lot more to this statement but overall that’s how I felt. I am coming full circle now with a lot of other experience and maturity under my belt and getting back into media and advertising because I really do GET IT. This movie makes me feel inspired and happy to choose this career.

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Rachel Rumsey rachel rumsey September 9, 2010 at 12:08 pm

I have Kenya Ford here behind my shoulder and she tells me you are a great writer. Hopefully we can all meet up for a coffee sometime downtown. We could try the new Chemistry shop when it opens.

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Jen Novelli September 9, 2010 at 2:42 pm

Absolutely! It’s late notice but I’m free tomorrow. :) Also, thought you might want to reminiscence a little…(my notes from the movie)…

Seemly outrageous
Advertising = mass communal art
Strong ideas, simply presented
Risk = trying to be authentic
Did you see that? I get that.
Products are the badge of the community
Rather just feeding dogs, you can love dogs.
People don’t mind being sold to if they understand why it’s happening and they enjoy the process.
Business of rejection, thus the worker needs nurturing environment so people can keep going.
Make your decisions with old-fashioned love in mind
There will always be somebody with a message
If you can speak honestly and use this profession to do that, weird shit can happen!
Creativity can solve anything, ANYTHING!

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