Comments on: A User Experience Isn’t All Graphical http://www.mediatwopointoh.com/a-user-experience-isn%e2%80%99t-all-graphical/ Media Two Interactive is a digital media agency specializing in paid media, search engine marketing, social media and design Thu, 02 Feb 2012 00:35:53 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Brandon Speaks http://www.mediatwopointoh.com/a-user-experience-isn%e2%80%99t-all-graphical/#comment-252 Brandon Speaks Thu, 25 Feb 2010 00:46:05 +0000 http://www.mediatwopointoh.com/?p=423#comment-252 Hi Ellie, I liked your comment. Avinash Kaushik refers to this as the Hippo Syndrome. Hippo being the Highest Paid Person's Opinion, which is usually driven by ego rather than insight. Always be testing - the market is happy to tell you what they want and there are so many cool tools out there these days there's really no excuse not to. Hi Ellie, I liked your comment. Avinash Kaushik refers to this as the Hippo Syndrome. Hippo being the Highest Paid Person’s Opinion, which is usually driven by ego rather than insight. Always be testing – the market is happy to tell you what they want and there are so many cool tools out there these days there’s really no excuse not to.

]]> By: Ellie http://www.mediatwopointoh.com/a-user-experience-isn%e2%80%99t-all-graphical/#comment-251 Ellie Tue, 09 Feb 2010 21:30:36 +0000 http://www.mediatwopointoh.com/?p=423#comment-251 Too often decisions are made for landing pages, calls to action, messaging and imagery in the board room by senior executives who live "in the bubble". A/B testing gets to the real answer to the question of What will work in the market. Good job! And points go to the client for seeing the true value in strategic experimentation. Too often decisions are made for landing pages, calls to action, messaging and imagery in the board room by senior executives who live “in the bubble”.

A/B testing gets to the real answer to the question of What will work in the market. Good job! And points go to the client for seeing the true value in strategic experimentation.

]]> By: Michael Hubbard http://www.mediatwopointoh.com/a-user-experience-isn%e2%80%99t-all-graphical/#comment-250 Michael Hubbard Tue, 09 Feb 2010 20:00:40 +0000 http://www.mediatwopointoh.com/?p=423#comment-250 Copy test is in the works - but unfortunately, there were some hangups that wouldn't allow a simple copy test. Long story - but you're absolutely correct, the ideal would have been an A/B/C/D test. Copy test is in the works – but unfortunately, there were some hangups that wouldn’t allow a simple copy test. Long story – but you’re absolutely correct, the ideal would have been an A/B/C/D test.

]]> By: Erica Smith http://www.mediatwopointoh.com/a-user-experience-isn%e2%80%99t-all-graphical/#comment-249 Erica Smith Tue, 09 Feb 2010 19:09:46 +0000 http://www.mediatwopointoh.com/?p=423#comment-249 To truly test the design vs. copy aspect, shouldn't C (or even D) have changed the copy, but not the design? This proved that a change in copy AND design was most effective, not just a copy change. To truly test the design vs. copy aspect, shouldn’t C (or even D) have changed the copy, but not the design? This proved that a change in copy AND design was most effective, not just a copy change.

]]> By: Morgan Siem http://www.mediatwopointoh.com/a-user-experience-isn%e2%80%99t-all-graphical/#comment-248 Morgan Siem Tue, 09 Feb 2010 18:12:23 +0000 http://www.mediatwopointoh.com/?p=423#comment-248 This is why A/B testing is so important! You can really see what works and what doesn't. I think you're right - rewriting the copy can make a page exponentially stronger. This is why A/B testing is so important! You can really see what works and what doesn’t. I think you’re right – rewriting the copy can make a page exponentially stronger.

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