Is 2011 the year when mobile commerce explodes?

by Phil Buckley on January 18, 2011

in Mobile

3 people using their mobile phone at a coffee house

When Les asked “What’s Your Mobile Strategy” last year, were you listening? Did you have an answer?

During the last weeks of 2010 while some of you stood in long lines in crowded stores, mobile-savvy shoppers went to their phones… in great numbers.

On Black Friday alone, eBay’s mobile sales reached $2,352,298. Two weeks later they were topping out over $4 million! Looking back at 2010, eBay’s global mobile revenues grew to over $2 billion. That’s up more than 175%.

Take a peek at eBay’s Mobile Commerce Infographic to see consumers’ mobile shopping activity.

PayPal reports that holiday mobile payments skyrocket 300% this year.

It was tweeted in December by Google’s Android chief Andy Rubin that there are now 300,000 Android phones activated each day.

While on a Q3 earnings call, Google’s Jonathan Rosenberg reported that their mobile run rate should add at least $1 billion dollars to Google’s revenue.

AT&T activated over 11 million iPhones in the first 9 months of 2010, now Verizon will be offering the iPhone to it’s 93 million subscribers.

Facebook generated #1.86 billion in ad revenue in 2010 and reports that 200,000,000 active users are currently accessing Facebook through their mobile devices.

So let me ask you one more time?

What’s your mobile strategy for 2011?

Photo by miss karen. Best part of this particular Flickr photo is that it was uploaded from her mobile device :-)

{ 5 comments… read them below or add one }

Jon Kenney January 18, 2011 at 1:42 pm

Mobile has been a buzzword for sometime but it really is clear the jump it’s taken in the last few years. I think this is without a doubt due to the technology. Smart phones just make mobile commerce easy, accessable, and convenient. Since most people have their phones on them for what seems like 24 hours a day, it has the potential to be a brands biggest link to it’s consumers.


Morgan Siem January 18, 2011 at 1:54 pm

Great data here to back up a really important point about having a mobile strategy. 300,000 Android phones activated each day?! That’s a lot!

As an Android phone user, it’s just as likely that I will try to access your site from my phone as from my computer. The sites equipped to handle those visits are the ones that win with me. Simple as that.

If you’re wondering which phone is the most important for you to develop for first (iPhone vs. Droid vs. Blackberry and so on…), the answer is in your analytics. What devices are the majority of your mobile visitors using according to Google Analytics?


Jeff Tippett January 18, 2011 at 2:01 pm

Add in the facts that smartphones will overtake feature phones in 2011 ( ), time spent on mobile jumped to 50 minutes per day in 2010 ( and that mobile ad spends will increase by nearly 50% to top $1B (–I’d say you’re right on in saying it’s time to make sure a strategy is in place…


Michael Hubbard Michael Hubbard January 18, 2011 at 2:40 pm

My mobile strategy is going to be: buy stocks in mobile companies :)


Erin Elizabeth March 10, 2011 at 1:58 pm

Not to mention, 2011 will be the year that more and more merchants adopt mobile processing with secure swipe rate technologies that plug directly into their smart phones.


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