Rewarding Foursquare Mayors Nationwide

I’m very impressed with the roll-out of the first nationwide Foursquare mayor special being offered by Starbucks. Before you try one for your business, though, read these important dos and don’ts so that you don’t end up with a big FAIL mess on your hands.

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Pink Buckets | Big Win or Big Fail

I’m a lover of advertising (that is done well) and a marketer who envies the creative types who get to camp out in a board room drinking kegs of caffeine or cram into cubes together all night long sniffing Sharpies and mood boarding with post it notes until they come up with a concept – [...]

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Media Strategy Includes Your Brand

Last week, Google released their new look logo and new look search results pages.  The advent of universal search is everywhere – and I think it is great that Bing is helping to push the envelope.  Although Google still commands more than 60% of the search market share, the combination of Yahoo/Bing search surely will [...]

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Which Twitter account is better for business? Brand or personal?

I get this question a lot: When using Twitter for business, is it better to use a person’s name or the company’s name as your handle?

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