Media Two Interactive

Digital Display Media Buying

As I’m flying the wonderful airlines known as Southwest, I have hundreds of thoughts in my mind about how companies are using digital media and how other agencies (and publishers) are explaining it to them – and all of these provocations were awoken again by a simple meeting between an Agency Partner of ours, myself and a potential client today.

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St. Baldrick’s Event a Tremendous Success!

To everyone who supported the Men of Media Two during yesterday’s St. Baldrick’s shave, THANK YOU!!! Thanks to your help, the event was a huge success, and we are all now quite bald. Yes, even the daring Nick DiPietro decided to brave all odds and face the clippers. By event’s end, we managed to raise [...]

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The iPad – Change is a comin'

The Apple iPad will make some major waves in digital advertising and I’m just trying to get my head around it. Disclaimer: I am not a Mac user. I don’t own an iPhone. I don’t own an iPad. I am not anti Apple by any means, I just haven’t had a reason to switch to [...]

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Google Should Try Indexing MCC’s

What if Google monitored agencies MCC accounts for effectiveness of brand reach, conversions, cost efficiencies, CTR’s etc and then indexed every MCC owner? I’m sure they could figure out an appropriate algorithm and even throw in some intangibles like budget scalability based on number of certified adwords employee’s, etc – and then the next time an advertiser needed an agency, they could “google” which agency would do the best job for them.

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Ads or Litter?

Careful when you walk outside this week – no, not because of the yellow pollen coating everything – because the Yellow Pages have been delivered to your door. Why does this still happen today? What’s the sales proposition, “Nope, we don’t have any stats on who uses these books or who will see your ad, [...]

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Take On the Big Guys

If you’re a smaller, niche brand swimming in the same pool with big, national brand competitors – you can’t compete with their budgets but you can compete with data! Your customer data and your marketing data. Smaller, specialized marketers can focus on building customer relationships. Take on the big guys by becoming a trustworthy resource [...]

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