Media Two Interactive Expands Team

Press Release: Raleigh, N.C. – Media Two Interactive, a full service interactive and traditional media advertising agency based in Raleigh, N.C., has added three to its media team. Megan Walter has been appointed ad operations manager, Marie Sutton as media director of traditional accounts and Megan Carriker as social media intern. “Megan W., Marie and [...]

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Media Two Interactive Launches Training Program

Press Release: Raleigh, N.C. – Media Two Interactive, a full service interactive and traditional media advertising agency based in Raleigh, N.C., has launched a new, on-the-job-training program for executives with a traditional marketing background. Media Two has developed and launched a program to benefit the qualified job seeker, Media Two and the local advertising industry.  [...]

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Organizing PPC campaigns for success

Recently we took over a rather large search account. While there were many red flags we identified within the account, the first order of business was restructuring the account. Set-up is key in the success of PPC campaigns. PPC set-up or architecture lays the foundation for campaign performance and management. Logical set-up allows for…

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Inspired @ TIMA Yesterday

I was inspired and educated yesterday at TIMA, and I thoroughly enjoyed it!  Phaedra Boinodiris from IBM spoke eloquently and intelligently about serious games and how IBM’s INNOV8 game has established itself as a leader in the space.   Here’s a snapshot of Phaedra, some stats from her presentation and a glimpse into serious games and [...]

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A User Experience Isn’t All Graphical

A few months back I was attending a Triangle AMA meeting in which Brooks Bell was speaking about email marketing optimization efforts. During the Q&A session, I asked her the following: “If you only had enough money to hire one person, which would it be – a copywriter, or a designer?” Before I tell you what she answered, let me tell you about a little test we just ran for a client.

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Search + PR = Pretty Cool Strategy

Anyone reading our blog on a regular basis is no stranger to how much we preach about the importance of search marketing.  That said, I’d like to share a quick real-life story that shows just how incredibly powerful and important search engine marketing is to your interactive media mix. About a week ago, I was [...]

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How retail can use mobile loyalty programs

Kerr Drug, a North Carolina-based company with 84 stores statewide and one of our clients, was recently featured in AdWeek for the company’s blossoming mobile initiative.  Kerr Drug has partnered with Motorola for a unique mobile loyalty initiative that will soon be tested in a select number of the chain’s stores. Kerr Drug customers will [...]

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