Should Agencies Use Ad Servers?

In the last few weeks, we’ve had a lot of traditional advertising agencies asking us about what the benefits of utilizing an ad server are. By now, almost every publisher large and small offers some form of ad serving, so why not just use their numbers and their ad servers and save yourself the monthly commitments, ad serving fees, ad operations man hours and more?

Well, here’s a few reasons why we utilize ad servers – in particular – MediaPlex’ MOJO AdServer (we also use Microsoft Atlas for some clients, and we’ve had great experiences with TruEffect’s Truadvertiser in the past as well):

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Best Practices for Online Campaigns

So yesterday I had the pleasure of moderating a panel discussion on integrating interactive elements of campaigns with traditional marketing as well as online elements such as Social Media, Video, Search and more. The Triangle Interactive Marketing Association invited Christin Prince from McKinney, Michelle Marshall from Mullen and Tyler Kelly from Centro to share their experiences. As I opened with at the event, I of course, invited myself to moderate by way of my twitter whines.

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Concerned? Twitter's New T.O.S.

Twitter’s new Terms of Service may be cause for concern. Do we need to remove our “follow me on Twitter” icons from our Web sites and e-mail signatures?

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Media Two in Inc. 500 (3rd Time!)

Press Release – RALEIGH, NC.—Media Two Interactive (www.MediaTwo.net) announced that for the third consecutive year it has been named to the Inc. Magazines annual list of the nation’s fastest growing private companies. The Raleigh-based interactive advertising agency was listed as number 261 based on its revenue growth of 865.7 percent from 2005 to 2008.

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