Search vs Display: Cause & Effect Studies?

I’m heading the SEMPO research committee initiative on deciding whether or not more studies are needed on the relationship between Search and Display advertising. We’ve identified 6 major case studies out there, and before we turn these all over to the rest of our task force for comment, I wanted to make sure we had all of the major studies.

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Freshness Matters.

Every day I saunter through the Internet’s tubes ( I don’t surf – I saunter ) exploring the contributions of hundreds of professionals and amateurs, executives and creatives, neophytes and experts.  Fueled with purpose or just curiosity, I click and scroll and click and scroll.  Daily, my eyes recoil in horror as I find sites [...]

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Digital Storytelling Hour

“No one reads long form text any more”, said Doug Latino – Director of Agency Relations & Mobile Platforms, NY Times at TIMA in Raleigh this afternoon.  If that is true then the art of storytelling is going extinct and I’m already losing your attention, so, I’ll take a break here to show you a [...]

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Google Makes a Visit to Raleigh

Press Release – Representatives from the mega brand Google made a visit recently to the heart of Raleigh, NC. In an exclusive visit to the new offices of Media Two Interactive, the Triangle’s Top Internet Marketing and Design firm, members of Google’s National Agency Services team stopped by for a 2-day tour, demonstration and hands-on workshop for a select group of Raleigh-based businesses and Media Two clients.

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Google is Coming, Want In?

Win a free lunch at Media Two with Google as your guest of honor.

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Ignite Raleigh – Creative Community On Fire!

If you were given 5 minutes to stand on a stage in front of an audience and the spotlight was on – what would you say? That is the question posed and the premise of Ignite_(insert city here) events. Last night, it was Raleigh’s turn and I was proud of our creative community and the evening’s [...]

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Marketing Mix: Google's Got It

If you’ve read my posts before, you already know I’m a firm believer in Google. Not just because they dominate the search arena, but because of all of the other intangibles that they bring to the table. Well – they’ve outdone themselves now, as they’ve stepped into my world of Marketing – and damn it, they’re doing it the way we tell everyone it should be done – with a solid Mix!

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