Microsoft’s new SEM toolkit

I might be Johnny Come Lately on this, but I just downloaded Microsoft’s adCenter Ad Intelligence Plug-in for Excel. This is hands down, the best Keyword research tool I have ever seen. I have used them all: Wordtracker, Overture, Google…oh yeah and my own two hands. But rather than exporting lists, searching for dupes, copying [...]

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Project Update – Where there’s a will….

…we will find the way. So, you may have noticed that the first installment of my project blog at the end of May was not followed by any updates? It’s not because the project hasn’t been worthy of an update – rather, there was nothing that could be said.. until now. Now, I can tell [...]

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My first few weeks here

This is the fourth week for me here at Mediatwo…I feel that enough time has passed for me to intelligently post a few of my thoughts thus far, so here goes… In the past month I’ve relocated my family and started a new job. I came from a large agency up in Detroit where I [...]

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Google Ad Planner

There has been a lot of hype around the launch of the Google Ad Planner. Many questions have surfaced; Will it replace ComScore and/or QuantCast? Is Google trying to steal agency business, etc., etc., etc….. Well, I’ve gained access to the Beta for Ad Planner and I am here to voice my opinion. First of all, I don’t see it replacing anything [...]

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Everybody’s Doing It, Why Aren’t You?

I have been thinking recently about Media Two Interactive, our current clients and future clients. This reflection involved me asking “What Advertiser Would I Want to Work With”, as well as, “Who Do I Think Media Two Can Help” take their business to the next level. It is somewhat the same question, but there is [...]

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