Agen”see”

I read an interesting commentary today from a colleague of mine explaining why most agencies still don’t succeed at interactive advertising. The gist of the argument was that poor media buying led to ineffective campaigns. Very true, but I also think this points us to look at the evolution of the “big agency” take on [...]

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Search Account has “Hit its Limit”?

Some people will tell you that that can never happen…but anything is possible…and exhausting your keyword universe is definitely possible. People only use certain keywords…and only so many of them…and if you have a high enough budget to test ALL of them, you could find yourself at the end of your rope, not being able [...]

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Thoughts on Video and the Ever Expanding Universe

In my search to come up with this very blog post, I combed the many unread AAF Smartbriefs that have filled-up my inbox over the course of the past few months for inspiration. What I found were many interesting articles on both traditional and interactive advertising (huh,imagine that in an advertising newsletter), but one that [...]

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Thoughts on Video and the Ever Expanding Universe

In my search to come up with this very blog post, I combed the many unread AAF Smartbriefs that have filled-up my inbox over the course of the past few months for inspiration. What I found were many interesting articles on both traditional and interactive advertising (huh,imagine that in an advertising newsletter), but one that [...]

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Funnel Your Consumers

A few years ago, I ran into an online buying cycle bullseye in an online newsletter, illustrating the 3 stages that people go through in order to purchase online. The graphic resonated with me and still shapes my thoughts about how every online tactic and strategy should not be pigeon-holed into producing the same goal and results. [...]

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IAB Marketplace: Ad Network & Xchanges

I just recently got back from the IAB Marketplace: Ad Network & Xchanges conference that took place in NYC on March 31st. A co-worker and I attended the conference open minded but with the hopes that we would come away with a little more insight into the inner working of Ad Networks & Exchanges and [...]

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Web 2.0… really?

I first heard of the internets when I was in college, around 1995. At first I ignored all the hype as I was just too cool to find anything “cool”. All the students I had seen in the school library were looking at professional wrestling pages, This is the south after all and it was [...]

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Putting ouselves on our calendar

At Media Two we do great work for our clients – I’m biased, I know but it’s what they tell me! So it must be true… Our media plans deliver customers who open $2M worth of new accounts in a single month for an advertising investment of five figures. Our creative work triggers interest from [...]

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