Increasing traffic to your blog with Trackbacks

I am a newbie when it comes to blogging. So, I just found out what a trackback is the other day. I am sure there many more tactics used for successful blogging that I will end up finding out about in the coming months. In short, a trackback is a url at the bottom of [...]

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We built it – now what?

When a brand builds a social media environment to meet a business goal or many, they typically set out to build a community or an environment that will improve their business. Most wish to improve their customer’s communication and open a meaningful dialog with them such that they haven’t had before. They envision the newly [...]

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Dot Com Bomb 2.0?

Having personally survived and thrived during the first “dot com bomb”, it appears to me that we could be heading for a version 2.0… A lot of what’s happening in today’s marketplace seems eerily similar to 2000 – just with different terminology… I’d like to think we have all learned our lesson from back then, [...]

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Amy Boaz on AdTech:2007 – The “Carnival” of the Interactive Marketing Space

As I sit here and reflect on my recent three day whirlwind trip to New York to attend AdTech, I can’t help but compare it to a Carnival. Fluorescent lights, bright colored booths, and sales people who just stopped short of saying “Step Right Up” Call me a cynic, maybe it’s the media buyer in [...]

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