As the New Year holiday approaches, we’re all thinking about resolutions (or ultimatums for some of us) and rather than focus on the inevitable weight loss and health-related ones, let’s think about marketing resolutions. After all, New Year’s resolutions are about adopting best practices or making changes to our day-to-day that will have a positive effect in our future. Why not make 10 marketing resolutions for 2010 that will ensure your success?
To get the ball rolling, I’ll issue a challenge. I’ll start the list, but I challenge all of you marketers out there to complete it for me with your resolutions!
Here are my bids for top resolutions for marketers in 2010:
• I will measure. Measure ALL marketing efforts. Do not get too distracted to measure and evaluate the results of whatever project you’re working on.
• I will Tweet more often. Just as frequently as you would share your business news or tips to a colleague, Tweet and retweet them to share knowledge of the great things your organization or another organization is doing.
• I will blog regularly. Blog often to keep content fresh and keep readers informed about services, insights and industry observations. Encourage increased response and feedback.
• I will plan. One example – plan an annual editorial calendar to improve content in your organization’s e-mail newsletter. No more scrambling for content or offers based on “what’s on sale” — decide what will drive your business then create content to support it.