Media Two is in search of a detail-oriented, highly motivated and driven individual who is looking to join our fast moving team as a Paid Search Engine Marketing Strategist.  Media Two ran the original beta test of Google AdWords – and so although every agency claims to have a unique process, we truly do with the knowledge and expertise that comes with experience.   But this position is not just about Search, it’s what drives search and how we strategically look at the entire marketing process.  We are looking for an individual who can be focused on the numbers, but not live in a vacuum.  Search is more than just people typing in a search bar, therefore, you will be cross-trained in media strategy as well as search so that you are able to present your findings and recommendations to clients with a holistic view of the market.  Below are some characteristics that make for an ideal candidate:

  • Detail Oriented
  • Google AdWords Certified
  • Great communicator
  • Strategic Thinker
  • Recommended experience managing 6-figure search accounts
  • Excel Experience
  • Recommended experience in Paid Search software such as Marin, DoubleClick, etc
  • International Search experience a plus (Baidu, Yandex, etc)
  • Team Player – but ability to take a project and run solo if needed

If you believe you are the person we’re looking for, please connect with Michael Hubbard via LinkedIn (no resumes please) with the subject “SEM Specialist” and he will follow up with next steps.

{ 1 comment }

Media Buying Career

As our focus here at Media Two is media buying – we are continuing to look for talented media professionals that are looking to build a career in the media portion of the advertising agency world!  A few years ago Media Two took a leap into the programmatic media buying space by building out our own [...]

Read the full article →

Is Viewability an Issue or Advantage?

Does anyone remember the Hi-C marketing campaign that rolled out by stating clearly on the juice container “Contains 10% real fruit juice!”?   Like many, my first reaction was wondering if that was a good thing or what was everyone else pumping into their juice? Flash forward a few decades, and according to a recent Google [...]

Read the full article →

Programmatic Media Buyer Career Opp

A couple years ago Media Two took a leap into the programmatic media buying space by building out our own internal trading desk.  We are looking to add to our Programmatic Media Buying team with an analytical mind that is numbers driven, yet can work well in a small team environment.  Yes, we still work [...]

Read the full article →

Digital Media Agency Career: Ad Opps

Media Two Interactive is in search of the perfect media agency candidate, one who understands the importance of Ad Server Management, and one who wants to be proactive in determining client strategies through analytical thinking.  Some of the best media buyers have started in Ad Operations for us, and we’re looking for someone who is [...]

Read the full article →

Definitions in the RTB and Programmatic Advertising World

In the world where only the acronym’s advance faster than the technology, we often have to take a step back and make sure we’re not interchanging our terms.  Much like people seem to interchange the terms Search, SEO, SEM and PPC – and yet never fully understand what they’re asking for, we’d like to lay [...]

Read the full article →

Big Data or Big Marketing Opps?

So today I had the opportunity of sitting on a panel of “big data” experts at the Triangle Interactive Marketing Association (TIMA). I have to admit, I was not excited to speak about data, no matter how “big” the industry has labeled it.  My opinion of the excitement over big data is that it is [...]

Read the full article →

Digital Media Strategy | Programmatic Media Buying

Programmatic Media Buying is defined as the automated process for which one can purchase display media advertisements via an online bidding process.  Typically, remnant inventory is placed on an exchange, in which technology such as Demand Side Platforms (DSP’s) or Trading Desks will Real Time Bid (RTB) on the data and available inventory.  Pretty simple [...]

Read the full article →

Career Opp: Account Strategy Manager

Media Two Interactive is looking for someone with 2 or more years Digital Media experience (preferably with an Ad Agency) to lead a media strategy team and manage one of our top tier client accounts.  The perfect candidate for the job will have experience with digital media buying & planning, search engine marketing experience, A [...]

Read the full article →

Google Testing New Results Layouts

Here’s another example of Google playing around with it’s SERPs.  In this particular example, I did a search on South Carolina Colleges, and you’ll see across the top – it is now showing me pictures from the most popular searched on schools in South Carolina.  When you click on one of the images, it acts [...]

Read the full article →

Facebook Timelines – Ready or Not!

In case you happened to be traveling for the last week and missed the news, Facebook, on Wednesday, rolled out their plans for business pages to shift over to their new Timeline format…  They initially announced this at their September, 2011 F8 conference with the intent that user accounts would change over first, followed by [...]

Read the full article →

Super Bowl 2012 Advertising

Yes, there are plenty of critics in the world, so I won’t pretend to be perfect – but here’s some of my high-level wondering’s on this years Super Bowl, and more importantly, the commercials that aired throughout. Hands down, my favorite spot was the Chrysler “It’s Halftime in America” with Clint Eastwood.  It was pointed [...]

Read the full article →

Triangle AMA’s December Luncheon: Building a Thriving Online Community

Megan, Carson, & I attended the Triangle AMA’s December Luncheon last week! David B Thomas from radian6 spoke about social media monitoring. He began with stating that social media is HUGE and it’s not going away. For those not as familiar with how huge social media really is, David quoted that there are 800 million [...]

Read the full article →