A couple years ago Media Two took a leap into the programmatic media buying space by building out our own internal trading desk.  We are looking to add to our Programmatic Media Buying team with an analytical mind that is numbers driven, yet can work well in a small team environment.  Yes, we still work with DSP’s – but but the future of media buying is all about understanding the data and how it correlates to our clients ROI.   Although agency experience is a bonus, it’s more important to us to have the “right” person in this role.  Here are a few of the characteristics we think would be ideal for this role:

  • Math or statistics major or history in the field
  • Not only do you abuse pivot tables, but you write macros that put Will Hunting to shame
  • Google Analytics certification
  • Ad operations experience
  • Love for a fast paced work environment
  • Prefers working with a team, but can be heads down
  • Can read basic HTML (writing code is a bonus, but not necessary)
  • Strategic thinker
  • Well spoken, ability to present your findings and articulate them to Fortune 100 clients

Programmatic media buying truly has become a numbers game, but the strategic thinking part and being able to analyze those numbers and think about what it means in a real world setting is crucial.  The person we’re looking for will be able to demonstrate an ability to tell a story through numbers, and more importantly, create actionable next steps.  If you believe you are that person, please connect with Michael Hubbard via LinkedIn (no resumes please) with the subject “programmatic” and he will follow up with next steps.


Digital Media Agency Career: Ad Opps

Media Two Interactive is in search of the perfect media agency candidate, one who understands the importance of Ad Server Management, and one who wants to be proactive in determining client strategies through analytical thinking.  Some of the best media buyers have started in Ad Operations for us, and we’re looking for someone who is [...]

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Definitions in the RTB and Programmatic Advertising World

In the world where only the acronym’s advance faster than the technology, we often have to take a step back and make sure we’re not interchanging our terms.  Much like people seem to interchange the terms Search, SEO, SEM and PPC – and yet never fully understand what they’re asking for, we’d like to lay [...]

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Big Data or Big Marketing Opps?

So today I had the opportunity of sitting on a panel of “big data” experts at the Triangle Interactive Marketing Association (TIMA). I have to admit, I was not excited to speak about data, no matter how “big” the industry has labeled it.  My opinion of the excitement over big data is that it is [...]

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Digital Media Strategy | Programmatic Media Buying

Programmatic Media Buying is defined as the automated process for which one can purchase display media advertisements via an online bidding process.  Typically, remnant inventory is placed on an exchange, in which technology such as Demand Side Platforms (DSP’s) or Trading Desks will Real Time Bid (RTB) on the data and available inventory.  Pretty simple [...]

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Career Opp: Account Strategy Manager

Media Two Interactive is looking for someone with 2 or more years Digital Media experience (preferably with an Ad Agency) to lead a media strategy team and manage one of our top tier client accounts.  The perfect candidate for the job will have experience with digital media buying & planning, search engine marketing experience, A [...]

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Google Testing New Results Layouts

Here’s another example of Google playing around with it’s SERPs.  In this particular example, I did a search on South Carolina Colleges, and you’ll see across the top – it is now showing me pictures from the most popular searched on schools in South Carolina.  When you click on one of the images, it acts [...]

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Facebook Timelines – Ready or Not!

In case you happened to be traveling for the last week and missed the news, Facebook, on Wednesday, rolled out their plans for business pages to shift over to their new Timeline format…  They initially announced this at their September, 2011 F8 conference with the intent that user accounts would change over first, followed by [...]

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Super Bowl 2012 Advertising

Yes, there are plenty of critics in the world, so I won’t pretend to be perfect – but here’s some of my high-level wondering’s on this years Super Bowl, and more importantly, the commercials that aired throughout. Hands down, my favorite spot was the Chrysler “It’s Halftime in America” with Clint Eastwood.  It was pointed [...]

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Triangle AMA’s December Luncheon: Building a Thriving Online Community

Megan, Carson, & I attended the Triangle AMA’s December Luncheon last week! David B Thomas from radian6 spoke about social media monitoring. He began with stating that social media is HUGE and it’s not going away. For those not as familiar with how huge social media really is, David quoted that there are 800 million [...]

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Personal Branding | The Raleigh Forum

Today I attended a personal branding discussion at The Raleigh Forum lead by our very own VP of Social Media, Morgan Siem.  She quickly engaged the room with some starter questions, including what we were looking for with branding, personal or professional.  The consensus from our group was a little bit of both.  It seemed [...]

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TV is for Creative and Branding, Web is for cheap DR…

That disturbance you just felt in the force is compliments of @JackMarshall baiting me… As I sat watching my kids ice skating lessons, my twitter feed started to light up. What began as a friendly question of “why would someone save a TV ad to Youtube, but nobody is interested in the AdKeeper technology” quickly spun off into a tangent on whether the Web could be viewed as a Branding vehicle or not.

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Why do we love social media?

Justin and I spent some time last week getting a little creative to show why we love social media at Media Two.  For the video creation we primarily used Camtasia and this was all created in house by our social media team.  We decided to take on this idea by posing our question on social [...]

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